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News Highlights
Netflix’s Best Advertising Bet Won’t Require Software
Let’s start with a controversial take: Netflix won’t pivot to a Hulu- or YouTube-like ad-supported model. Because Hulu and YouTube have each taken more than 15 years to develop ad-targeting software that can operate at Netflix’s...
Netflix is Reportedly Looking Into Livestreaming
Netflix is set to start airing some of the shows it taped at the event later this month and into June, but a live option could give users at home the ability to watch shows as they unfold (that is if Netflix chooses to bring the...
Netflix: Separating the Myth From the Reality
Netflix September 15 launched service in France, the first of six European countries planned in the coming months. REALITY: There are only so many people who want a $15/month subscription pay TV service, no matter how awesome it...
fuboTV Closed Q1 2022 with $236.7M Revenue, 1.056 Million Subscribers in North America
fuboTV’s North American (U.S. and Canada) streaming business delivered a record $236.7 million in total revenue in the first quarter, an increase of 98% year-over-year. (NYSE: FUBO), the leading sports-first live TV streaming...
Why Shoppable Ads Took Center Stage At the NewFronts
It announced a new roster of shoppable shows, including “Pog Picks”and “Drops with Swagg,” where viewers will be able to interact with presenters in a game-show-like competition to win products featured in the stream. These...
Inside the Stream – NewFront Surprises and Roku Challenges
We also discuss how AVOD providers embrace original content creation to help drive up viewer acquisitions. I pointed out that there is still a lot of innovation in ad technology and formats from companies such as Roku, Vizio,...
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Industry Insights
LatestFamily Co-viewing Surges Among Streaming Audiences
“There is a misperception that the explosion in screens has created siloed TV viewing, with families watching from different devices and rooms,” said Vikrant Mathur, co-founder, Future Today, a provider of ad-supported streaming...
VideoTech
LatestCables for 8K
We’ll then look at USB Type-C and Thunderbolt, which can also support data, power, and other signals, as well as carrying HDMI and DisplayPort. There are two current output ports from consumer devices dedicated to video and...
Content, Providers
LatestNetflix Hit with Shareholder Lawsuit After Disclosing Subscriber Loss
At the beginning of the class period, Netflix announced its third quarter financial results in a letter to shareholders that said “we are seeing the positive effects of a stronger slate in the second half of the year” with...
Advertising
Latest‘Effective’ CPMs Continue to Climb, Total Prime-Time Ad Spend Drops: SMI
Traditional legacy TV has seen higher “effective” cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to Standard Media Index — but with lower total upfront advertising...
Devices
LatestStrategy
LatestNFL Considers Creating a Streaming Service of Its Own
The NFL is developing a subscription streaming service that would include games, radio, podcasts and team content. The streaming service is nascent, and likely won’t be ready for an owners’ vote until the next meeting in May,...
Australia
LatestLegal
LatestWebinars
LatestUnderstanding Quality of Experience of Heuristic-based HTTP Adaptive Bitrate Algorithms
Keywords: HTTP Adaptive Streaming, ABR Algorithms, Quality of Experience, Crowdsourcing, Subjective Evaluation, Objective Evaluation, MOS, (ITU-T) P.1203 Abstract: Adaptive BitRate (ABR) algorithms play a crucial role in...
Vendors
LatestSurvey: 90% of Video Professionals Have Adopted Cloud and Remote Editing Workflows
The study, completed by Coretta Research, find that 90% of respondents said they have adopted cloud production and remote editing in their workflows, with collaborative working and client review and approval as the top use...
Podcasts
LatestYouTube is “really Focused” on Helping Users Find Live Streams, Says Neal Mohan
“Really focused making it easier for users to find live streams on YouTube, so we’re rolling out the Live rings feature on mobile,” Mohan wrote. Really focused making it easier for users to find livestreams on @YouTube so we’re...