14% of UK Samsung Smart TV users open the same app every day. SVOD dominates streaming apps (87%), growing only 7%. Gen Z watches 2hrs 5mins a day, Baby Boomers 1hr. Streaming saw 11% annual rise while ad-funded streaming grew 18%.
Connected TV continues to yield the greatest share of content publisher’s video inventory investment, increasing from 45 per cent in the June quarter to 54 per cent in the September quarter Desktop reduced from 38 per cent to 25 per cent in the same period, while mobile investment increased from 17 per cent to 21 per cent.
Advanced Television Ltd. is a media services provider with 20 years experience in TV production, editing, post-production and distribution. Services include broadcast solutions, corporate videos, webcasting and streaming for excellent results.
Spotify’s 2023 Wrapped report revealed major increases in podcast ads (40%) and video content (48% YoY) driven by Gen Zs, with Multi-format advertising (Video Takeover, Sponsored Sessions and Audio Ads) successful. Listening patterns of Gen Zs and Millennials fluidly changed (+1338% and +357%, respectively), with wellness playlists and podcasts increasing (+492%) amongst Millennials and 45+ demographic experiencing growth.
Viewers increasingly prefer smart tv apps over set-top boxes for ease of access to streaming services, such as live sports and news. Cable and satellite still remain important offering traditional providers a transition to streaming and stabilize subscriber numbers. Smart TVs open content and advertising opportunities while traditional providers offer integrated search.
Netflix produces more original content than other streaming services, leading to varied show demand. Famous shows have higher demand, but most originals don’t do well. Facing competition and cuts, Netflix is investing in content that succeeds and bolstering its library.
HDR-VMAF aims to measure perceptual quality of HDR streams and ignores display mapping. A/B testing with DO encodes and optimizing entire HDR catalog by 2023. Results show 58% reduction in storage space needed compared to fixed ladder encoding.
Bob Iger clarified his initial comments on sale of Disney’s linear TV networks, saying it was a trial balloon to test Wall Street reaction. Efficiency has improved and it is seeking partnerships with streaming services.
MPEG is requesting responses and bit streams for possible inclusion of learning-based video codecs into the dataset, and has advanced 3 new standards. ISOBMFF, energy-efficient consumption and PPC temporal scalability are open topics for research, with the CVQM dataset available.
Japan SVOD revenue to grow at 10.1% CAGR from 2022-2027, reaching $6 billion. Strong subscription growth and increased premium content consumption driving the market. Amazon Prime Video and Netflix as main providers.
Sports organizations can maximize profits and better engage with fans by using dynamic pricing in their OTT platforms. This includes tailoring prices to user engagement, demand, and loyalty, as well as tiered subscriptions, in-app purchases, pay-per-view, and advertising partnerships. Win-win solutions benefit both the organization and the fan.
