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News Highlights
Who Won the Streaming War for Christmas?
(Reminder: The streaming ratings report compiles data from Nielsen’s weekly top ten viewership ranks, Netflix datecdotes, Top Ten lists, Google Trends and IMDb to determine the most popular content. (It was released on Friday...
How Cyber Criminals Use Ads to Compromise Devices Through Piracy Websites and Apps
In this study, the objective was to see if consumer perceptions about malware risk and piracy were true (or not), by simulating a user who visited these sites to view streamed content, and then to examine what actual malware...
Netflix Narrowly Misses Subscriber Target in Q4; Stock Tumbles
As it looks to continue stepping up spending from the $17 billion it laid out in 2021 for programming, Netflix last week phased in its second price hike in the U.S. in the past two years. The results send Netflix stock down more...
Why Netflix Keeps Cranking up Its Prices
To keep up, Netflix has to either increase the number of subscribers paying for its service or ask its existing customers for more money. Netflix’s content spend, meanwhile, only continues to grow, with the company spending...
Proposed Ban on Behavioral Targeting Draws Opposition From IAB, Others
A Democratic bill introduced this week that would prohibit many forms of behavioral targeting is drawing praise from privacy advocates, but heated opposition from others, including the industry group Interactive Advertising...
European Parliament Backs Big Limits on Tracking Ads
The move looks set to crank up pressure on Big Tech business models that rely on pervasive tracking and profiling of users to target ads — with adtech duopoly Facebook and Google, which make most of their money through mass...
Days of Future Past: an Optimization-based Adaptive Bitrate Algorithm Over HTTP/3
Days of Future Past takes advantage of an optimization model and HTTP/3 features, including (i) stream multiplexing, and (ii) request cancellation. In this paper, we propose Days of Future Past, an optimization-based Adaptive...
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Industry Insights
LatestStreaming Driving Digital Advertising
(the “Company”), a leading provider of next-generation advertising, today announced that it has entered into an agreement with UNIFD, a digital media company focused on driving brand awareness across emerging channels, for its...
VideoTech
LatestLwTE-Live: Light-weight Transcoding At the Edge for Live Streaming
In this paper, we propose a light-weight transcoding at the edge method for live applications, LwTE-Live, to decrease the band-width utilization and the overall live streaming cost. The increased number of users demanding high...
Content, Providers
LatestAdvertising
LatestTop 3 Streaming Pet Peeves – and Why They Really Happen
If you’re a fan of streaming, you probably have a few pet peeves that take you out of the zone, like repeat ads or interruptive ad breaks. However, publishers shouldn’t be hard coding ad break intervals, Parampath added, because...
Devices
LatestSamsung’s Tizen OS for Smart TVs is the Primary Video Viewing Device in 27% of U.S. Broadband Homes
Parks Associates also reported that streaming media providers will face increasing competition from digital and social content producers in 2022. Content creators will leverage their ability to reach audiences directly, while...
Strategy
LatestAnalyst: Streaming to See More Acquisitions and Consolidation in 2022
This new phase, Ampere predicted, will be characterized by “structural positioning.” As part of that, one wave of M&A activity will focus on content intellectual property where acquisition targets will include...
Australia
LatestThe Future of Live Online Sports & Piracy
It is imperative that over-the-top (OTT) providers consider anti-piracy and cybersecurity measures to defend against these attacks, including moving to a ‘Zero Trust’ model or edge solution. A key growth strategy for streaming...
Legal
LatestHow Cyber Criminals Use Ads to Compromise Devices Through Piracy Websites and Apps
In this study, the objective was to see if consumer perceptions about malware risk and piracy were true (or not), by simulating a user who visited these sites to view streamed content, and then to examine what actual malware...
Webinars
LatestUnderstanding Quality of Experience of Heuristic-based HTTP Adaptive Bitrate Algorithms
Keywords: HTTP Adaptive Streaming, ABR Algorithms, Quality of Experience, Crowdsourcing, Subjective Evaluation, Objective Evaluation, MOS, (ITU-T) P.1203 Abstract: Adaptive BitRate (ABR) algorithms play a crucial role in...
Vendors
LatestPodcasts
LatestMore Than 8 Million Australians Stream YouTube on Connected TVs
Google Australia’s Managing Director of Sales, Rhys Williams, said Australian YouTube viewers who tuned in on TV screens in March 2021 engaged with videos that were 30% longer than those viewed on mobile and desktop – and...