Federal Court Grants Injunctions Against Online Piracy Requested By Foxtel and Disney

Australian Federal Court has ordered ISPs to block multiple domains for copyright infringement, in effort to combat online piracy. Amendments to Copyright Act in 2018 were designed to reduce piracy rate. Rulings requested by four media companies extend previous injunctions from 2020.Australian Federal Court has ordered ISPs to block multiple domains for copyright infringement, in effort to combat online piracy. Amendments to Copyright Act in 2018 were designed to reduce piracy rate. Rulings requested by four media companies extend previous injunctions from 2020.

Google Advertisers Withdraw Lawsuit Over ‘Trueview’ Metrics

Two advertisers sued Google for inflated ad metrics, but withdrew their class-action complaint. Google argued their methodology was “irresponsible and faulty” but the advertisers are free to re-file. Google says they use automated filters and human reviews to prevent invalid traffic.Two advertisers sued Google for inflated ad metrics, but withdrew their class-action complaint. Google argued their methodology was “irresponsible and faulty” but the advertisers are free to re-file. Google says they use automated filters and human reviews to prevent invalid traffic.

TV Ad Price Deflation Projected to Be Sustained, and Not Just for the U.S.

Linear TV ad prices are set to drop due to global recession, continued decline in viewership and Hollywood strikes. Sports content is the only exception, demand and viewership for this type of content is set to remain strong.Linear TV ad prices are set to drop due to global recession, continued decline in viewership and Hollywood strikes. Sports content is the only exception, demand and viewership for this type of content is set to remain strong.

Survey Ranks Top Sports Among TV Viewers

70% of Americans watch live sports, with NFL most popular at 65%. Cable and satellite are still primary access points, but streaming services are growing. Amazon Prime Video is the top streaming choice for millennials, and half are willing to pay extra for local team channels.70% of Americans watch live sports, with NFL most popular at 65%. Cable and satellite are still primary access points, but streaming services are growing. Amazon Prime Video is the top streaming choice for millennials, and half are willing to pay extra for local team channels.

Formula 1: Racing Through Video

Formula 1 created F1 TV, a streaming platform using AI-generated subtitles and customisable live streams from track-side and onboard cameras. It overcame technical challenges with systems integration to enable viewers to have an immersive experience.Formula 1 created F1 TV, a streaming platform using AI-generated subtitles and customisable live streams from track-side and onboard cameras. It overcame technical challenges with systems integration to enable viewers to have an immersive experience.

Half of Streaming Subscribers Are Dissatisfied, 75% Are Open to FASTs

Streamers can get away with higher ad loads if ads are relevant, surveys suggest. For example, 58% of New Yorkers said four breaks per hour ok, while 40% of Californians okay’d three and 19% okay’d six or more. Millennials more open to ad-supported streams; Gen Xers & Boomers least satisfied with subscription experience.Streamers can get away with higher ad loads if ads are relevant, surveys suggest. For example, 58% of New Yorkers said four breaks per hour ok, while 40% of Californians okay’d three and 19% okay’d six or more. Millennials more open to ad-supported streams; Gen Xers & Boomers least satisfied with subscription experience.

Half of Streaming Subscribers Are Dissatisfied, 75% Are Open to FASTs

Streamers can use ads to boost value, with 56% of viewers willing to view FAST services if the ads are relevant. Maximum four ad breaks per hour should be accomodated, and under 30 seconds in length for best viewer engagement.Streamers can use ads to boost value, with 56% of viewers willing to view FAST services if the ads are relevant. Maximum four ad breaks per hour should be accomodated, and under 30 seconds in length for best viewer engagement.

Reactions to LG’s ATSC 3.0 Pronouncement Seem to Support Platform’s Future

LG Electronics announced not to include ATSC 3.0 tuners in 2024 models, but Samsung, Sony and Hisense will include it in their products. It merges broadcast with internet for enhanced content and services. OFDM provides better signal quality than ATSC 1.0 and supports H.265 video and Dolby AC-4 sound. 8% of TVs last year were NextGen, but 5 million are expected in 2023 and 10 million by end of 2021.LG Electronics announced not to include ATSC 3.0 tuners in 2024 models, but Samsung, Sony and Hisense will include it in their products. It merges broadcast with internet for enhanced content and services. OFDM provides better signal quality than ATSC 1.0 and supports H.265 video and Dolby AC-4 sound. 8% of TVs last year were NextGen, but 5 million are expected in 2023 and 10 million by end of 2021.

Is CTV Hitting Maturity?

Insider Intelligence projects that Netflix CPMs will be $47 by the end of this year, far less than the $60 Netflix was asking for when it launched ads in November. Disney+ is due for a less extreme dip, down from $50 CPMs at launch in December to just under $47 by later this year. By contrast, more established AVOD services have gradually bumped up prices to take on the competition.Insider Intelligence projects that Netflix CPMs will be $47 by the end of this year, far less than the $60 Netflix was asking for when it launched ads in November. Disney+ is due for a less extreme dip, down from $50 CPMs at launch in December to just under $47 by later this year. By contrast, more established AVOD services have gradually bumped up prices to take on the competition.

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Industry Insights

Latest

The Nations Keeping it Real on Their TV Screens


Reality TV is popular worldwide, having originated in the 1990s. It appeals to South Africans, Indians and viewers in the US, Mexico, Spain and France. Despite its low production values, the genre has grown in popularity to become a cherished pastime.Reality TV is popular worldwide, having originated in the 1990s. It appeals to South Africans, Indians and viewers in the US, Mexico, Spain and France. Despite its low production values, the genre has grown in popularity to become a cherished pastime.

VideoTech

Latest

Slack Elevates Media Pipeline with AWS Elemental MediaConvert and Amazon Transcribe

Slack leverages AWS Elemental MediaConvert to quickly and efficiently process audio & video for Slack Calls, enabling users to engage in deeper conversations faster. Features include MP4 transcodes, HLS streaming, and auto-captioning with Amazon Transcribe.Slack leverages AWS Elemental MediaConvert to quickly and efficiently process audio & video for Slack Calls, enabling users to engage in deeper conversations faster. Features include MP4 transcodes, HLS streaming, and auto-captioning with Amazon Transcribe.

Legal

Latest

Industry Relief as Privacy Act Shake-up Leaves Targeting and Direct Marketing Alone, for Now


The Australian Government has declined major changes to targeted advertising, with some regulations for children's ads. A statutory tort for serious privacy invasions is set to be introduced next year, with guardrails to protect media organisations.The Australian Government has declined major changes to targeted advertising, with some regulations for children's ads. A statutory tort for serious privacy invasions is set to be introduced next year, with guardrails to protect media organisations.

Strategy

Latest

TV is Dead! Long Live TV?


Now it looks as though they might instead embrace a counterintuitive but predictable retrogression. Their victory over broadcast television now near-complete, many seem poised to turn streaming into a less pleasant user experience that replicates some of the more annoying aspects of cable and broadcast TV — complete with ads, fewer choices, rising prices, and increasingly bland offerings pitched to a theoretical mainstream audience.Now it looks as though they might instead embrace a counterintuitive but predictable retrogression. Their victory over broadcast television now near-complete, many seem poised to turn streaming into a less pleasant user experience that replicates some of the more annoying aspects of cable and broadcast TV — complete with ads, fewer choices, rising prices, and increasingly bland offerings pitched to a theoretical mainstream audience.

Advertising

Latest

Everything You Need to Know About AMC+’s New Ad Tier


AMC+ now offers an ad-supported version at $4.99/month with The Walking Dead spinoff and other titles available. Advertisers can access interactive ad units, shoppable ads, genre takeovers and more. Dozens of advertisers have jumped onboard for increased flexibility and control.AMC+ now offers an ad-supported version at $4.99/month with The Walking Dead spinoff and other titles available. Advertisers can access interactive ad units, shoppable ads, genre takeovers and more. Dozens of advertisers have jumped onboard for increased flexibility and control.

Content, Providers

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CNN Max Launches in Open Beta

Max has launched CNN Max - a 24/7 streaming news offering with CNN Originals, tailored programming for the streaming audience and coverage from CNN anchors. Jim Sciutto will lead the afternoons with input from the Max community.Max has launched CNN Max - a 24/7 streaming news offering with CNN Originals, tailored programming for the streaming audience and coverage from CNN anchors. Jim Sciutto will lead the afternoons with input from the Max community.

Devices

Latest

Roku Leans in on Budget Model


Roku Express 4K with Voice Remote Pro will launch exclusively on Amazon for $49.99. It features rechargeable battery, hands-free voice commands, enhanced picture and sound, Continue Watching, Sports, Save List, lost remote finder, private listening and more.Roku Express 4K with Voice Remote Pro will launch exclusively on Amazon for $49.99. It features rechargeable battery, hands-free voice commands, enhanced picture and sound, Continue Watching, Sports, Save List, lost remote finder, private listening and more.

Vendors

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#Ibc2023 #Contentsecurity #Videotechnology

At IBC 2023, vendors felt pressure from customers to cut costs. Friend MTS reported that cost-cutting measures have made them a cost center instead of a revenue generator, causing anxieties in the video technology industry.At IBC 2023, vendors felt pressure from customers to cut costs. Friend MTS reported that cost-cutting measures have made them a cost center instead of a revenue generator, causing anxieties in the video technology industry.