Spotify Podcast Ads Surge 40% Globally as Time with Video Content Doubles

Spotify’s 2023 Wrapped report revealed major increases in podcast ads (40%) and video content (48% YoY) driven by Gen Zs, with Multi-format advertising (Video Takeover, Sponsored Sessions and Audio Ads) successful. Listening patterns of Gen Zs and Millennials fluidly changed (+1338% and +357%, respectively), with wellness playlists and podcasts increasing (+492%) amongst Millennials and 45+ demographic experiencing growth.

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At Netflix, a Few Hits Subsidize Many Misses


Netflix produces more original content than other streaming services, leading to varied show demand. Famous shows have higher demand, but most originals don't do well. Facing competition and cuts, Netflix is investing in content that succeeds and bolstering its library.

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Roku Unveils New Discovery and Personalisation Features


Roku announced new tools to help customers in the UK discover and personalise content on Roku-branded TVs. Features like What to Watch, Continue Watching and Save List will be rolled out in response to 20% higher revenues and 100bn streaming hours globally.

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Need to Know: How Are TV Audiences Measured


TV advertisers are transitioning to impressions, such as C3 and C7, for more granular measurement and individual-level tracking. Data like watermarking, fingerprinting, ratings, people meters, and co-viewing can capture data for media buyers to make decisions.