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News Highlights
Premium Streaming Subscriptions Continue to Increase Despite Netflix’s Downfall
While Netflix’s downfall has raised speculations about if the SVOD (subscription video on demand) industry has peaked and is beginning a downward trend, new Antenna data supports the contrary. In comparison, in 2019, when the...
Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’
Across the study, the average campaign used about 47 million impressions across 10 publishers or inventory partners, and reached just 13% of the approximately 75 million unique, addressable U.S. CTV households in the U.S. That’s...
DR. SAVOD
But unlike cable, where changing a channel did not mean cancelling it; in premium svod, with the click of a button, users will increasingly, simply Sub Shift : change monthly subscriptions, based on what hit shows they’re...
Streaming Was the Star of This Year’s Upfronts
If the NewFronts is where buyers flirt with newer media channels and, increasingly, streaming services, the upfronts, which wrapped up this week, is where things start to get serious, as legacy broadcasters showcase their new...
Disney+ AVOD to Show Four Minutes of Ads Per Hour
Ampere Analysis assessed the suggested amount of advertising as similar to other AVOD services, with Discovery, Peacock and HBO Max offering 4-5 minutes of ads per hour. Ampere estimated that each ad-supported Hulu subscriber...
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Industry Insights
LatestAsia Pacific to See 800MN pay-TV Subs By 2025
Even though the region is traditionally referred to as a mobile-driven market, the pandemic has accelerated the importance taken by larger screens in Asia Pacific, and 110 million additional pay-TV subscriptions are expected to...
VideoTech
LatestContent, Providers
LatestNetflix Has Been Quietly Screening Movies, TV Shows Months in Advance for Subscriber Feedback (Exclusive)
“We at Netflix are building a community of members to view and give feedback on upcoming movies and series, and we’d like to know if you’re interested in being a part of it,” according to a recent email sent to a group of...
Advertising
LatestFrom Nielsen to Netflix: the Forces Driving the Evolution of Measurement
“I think we’re heading into an environment where you’ll have several different measurement options that one might pick, and it’ll be up to the advertiser, their agency and the broadcaster and network to agree on which numbers...
Devices
LatestStrategy
LatestNFL Considers Creating a Streaming Service of Its Own
The NFL is developing a subscription streaming service that would include games, radio, podcasts and team content. The streaming service is nascent, and likely won’t be ready for an owners’ vote until the next meeting in May,...
Australia
LatestTen’s Bid for AFL Broadcast Rights Strengthened By $2.6B Paramount Global Investment
The hustle to secure the amplified ad revenue attached to exclusive broadcasting rights of sporting final events is mirrored in Ten and Seven West’s Media bidding war for the hotly anticipated AFL Grand Final, This year,...
Legal
LatestNetflix Continues Accessibility Push with Badges for Audio and Subtitle Descriptions
The impact is we’re more able to see just how many fans we have with disabilities,” she said, noting the company relies on member feedback to guide new features and content. The new badges are a small concession like that —...
Webinars
LatestUnderstanding Quality of Experience of Heuristic-based HTTP Adaptive Bitrate Algorithms
Keywords: HTTP Adaptive Streaming, ABR Algorithms, Quality of Experience, Crowdsourcing, Subjective Evaluation, Objective Evaluation, MOS, (ITU-T) P.1203 Abstract: Adaptive BitRate (ABR) algorithms play a crucial role in...
Vendors
LatestPodcasts
LatestNew Comcast-Charter Streaming Joint Venture Suggests the Next Chapter of the Streaming Wars is Coming
“It’s hard for you to imagine how they’re going to be successful given the long number of years that we’ve invested in our platform and our competitors have as well,” Roku CEO and founder Anthony...