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Read MoreWhile Netflix’s downfall has raised speculations about if the SVOD (subscription video on demand) industry has peaked and is beginning a downward trend, new Antenna data supports the contrary. In comparison, in 2019, when the...
Across the study, the average campaign used about 47 million impressions across 10 publishers or inventory partners, and reached just 13% of the approximately 75 million unique, addressable U.S. CTV households in the U.S. That’s...
But unlike cable, where changing a channel did not mean cancelling it; in premium svod, with the click of a button, users will increasingly, simply Sub Shift : change monthly subscriptions, based on what hit shows they’re...
If the NewFronts is where buyers flirt with newer media channels and, increasingly, streaming services, the upfronts, which wrapped up this week, is where things start to get serious, as legacy broadcasters showcase their new...
Ampere Analysis assessed the suggested amount of advertising as similar to other AVOD services, with Discovery, Peacock and HBO Max offering 4-5 minutes of ads per hour. Ampere estimated that each ad-supported Hulu subscriber...
Rapid TV News | May 22, 2022
Even though the region is traditionally referred to as a mobile-driven market, the pandemic has accelerated the importance taken by larger screens in Asia Pacific, and 110 million additional pay-TV subscriptions are expected to...
Rapid TV News | May 19, 2022
StreamingMedia | May 19, 2022
Variety | May 22, 2022
“We at Netflix are building a community of members to view and give feedback on upcoming movies and series, and we’d like to know if you’re interested in being a part of it,” according to a recent email sent to a group of...
VideoWeek | May 22, 2022
“I think we’re heading into an environment where you’ll have several different measurement options that one might pick, and it’ll be up to the advertiser, their agency and the broadcaster and network to agree on which numbers...
The Desk | May 17, 2022
The Desk | May 17, 2022
The Athletic | Mar 29, 2022
The NFL is developing a subscription streaming service that would include games, radio, podcasts and team content. The streaming service is nascent, and likely won’t be ready for an owners’ vote until the next meeting in May,...
Mumbrella | May 19, 2022
The hustle to secure the amplified ad revenue attached to exclusive broadcasting rights of sporting final events is mirrored in Ten and Seven West’s Media bidding war for the hotly anticipated AFL Grand Final, This year,...
Media | May 19, 2022
The impact is we’re more able to see just how many fans we have with disabilities,” she said, noting the company relies on member feedback to guide new features and content. The new badges are a small concession like that —...
Multimedia Communication | Oct 20, 2021
Keywords: HTTP Adaptive Streaming, ABR Algorithms, Quality of Experience, Crowdsourcing, Subjective Evaluation, Objective Evaluation, MOS, (ITU-T) P.1203 Abstract: Adaptive BitRate (ABR) algorithms play a crucial role in...
Kitchener | Oct 13, 2021
CNBC | May 2, 2022
“It’s hard for you to imagine how they’re going to be successful given the long number of years that we’ve invested in our platform and our competitors have as well,” Roku CEO and founder Anthony...