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 News Highlights

Why Are CTV Ad Rates So High?

With much of the ad spend previously earmarked for the lost linear viewing time now looking for a new, premium video home, we have a classic situation of lots of money chasing a relatively small amount of CTV ad inventory....

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Industry Insights

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The Future of TV News Won’t Be on TV

The starkest illustration of the lack of relevancy for TV news is the proportion of younger viewers accessing news from social media sources versus TV sources. Yes, over-the-air antenna penetration in the U.S. is growing, but...

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The Apple V. Epic Decision

In disagreeing with Apple, Judge Gonzalez Rogers first ruled that digital games are a distinct market from general non-gaming apps; the list of reasons are worth noting: 1 Most of the rest of Judge Gonzalez Rogers’ decision...

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Legal

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The 10,000-Word Privacy Policy, Thanks to New Laws

In the EU, those subject to the General Data Protection Regulation (GDPR) quickly learned that their existing privacy policies did not comply with the law and required new and specific disclosures. Since the early days of the...

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