It announced a new roster of shoppable shows, including “Pog Picks”and “Drops with Swagg,” where viewers will be able to interact with presenters in a game-show-like competition to win products featured in the stream. These...
Read MoreTraditional legacy TV has seen higher “effective” cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to Standard Media Index — but with lower total upfront advertising...
Read MoreYet despite the aforementioned small dip between Q4 21 and Q1 22, the study also noted that when comparing to Q3 2021, MediaRadar saw an increase in ad spend of 5%, with $353 million invested in streaming video advertising that...
Read MoreA total of 65 percent registered an increase in the number they’re exposed to — 71 percent of respondents 18-24 noticed an uptick, higher than other demos. That younger age bracket also tries harder than older respondents to avoid ads all, or at least some, of the time.
Read MoreDubbed Peacock Ad Manager, it enables advertisers to set up ad campaigns that run on desktops, mobile devices and connected TVs. The idea for the ad server is to make buying Peacock ads similar to how small- and medium-size businesses order ads online, especially on the major platforms like Google and Facebook, which also have self-serve ad managers.
Read MoreAlongside the significant enhancements in viewing experience, ATSC 3.0 brings further changes to linear television by creating opportunities for TV stations and TV manufacturers to explore new business models in a highly...
Read MoreIn our latest research, we wanted to understand the consumer ad experience when watching major sports events. 90% of consumers who use streaming services agree that their ad experience is better on digital streaming platforms...
Read MoreThough publishers and industry folks say it could take time before it’s widely adopted, SDA could give advertisers another way to target audiences when tracking tools, like third-party cookies, die off. Called “seller-defined...
Read MoreA new survey by Advertiser Perceptions and The Trade Desk confirms that advertisers are planning to increase their connected TV (CTV) commitments during this year’s upfronts — in part in anticipation of high demand and higher...
Read More“Ad-supported streaming services are a huge, growing part of the streaming ecosystem, and that’s demonstrated by the continued success we’re seeing with The Roku Channel,” said Steve Louden, Roku’s CFO, during the company’s...
Read MoreAmazon’s ad revenue in the first quarter grew 23% year over year to $7.9 billion, and Wall Street expected ad revenue would top $8 billion, according to CNBC . On Thursday, Amazon released its first-quarter financials, showing...
Read More“Integrating an SSP with Prebid might go from 40 hours to 20 hours of work – but Open Bidding is still 20 minutes,” said Patrick McCann, SVP of research at CafeMedia, one of the publishers in the closed beta. Look no further...
Read MoreYouTube’s growth in advertising revenue slowed in the first quarter of 2022, according to the parent company Alphabet, which also runs Google and released its financial report on Tuesday. Meanwhile, YouTube’s ad revenue...
Read MoreTikTok announced this week that interactive add-ons are now available globally for in-feed ads to help brands create more engaging ads on its platform. The standard interactive add-ons offer a way to reach lower marketing goals,...
Read MoreLet’s start with a controversial take: Netflix won’t pivot to a Hulu- or YouTube-like ad-supported model. Because Hulu and YouTube have each taken more than 15 years to develop ad-targeting software that can operate at Netflix’s...
Read MoreOther data platforms that provide measurement reporting run on an arbitrage model, meaning “they don’t share all of the underlying data with advertisers,” said Fairchild, who argued that this level of transparency is essential...
Read MorePutting time and effort into figuring out the other partners that will make up the rest of the process, from brand lift and impact to planning and attribution, will make it easier to hit the ground running when campaigns finally...
Read MoreFrom regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing landscape. It...
Read MoreIn a dramatic reversal of Netflix’s strategy — fostered by a massive misfire in a first-quarter subscriber loss — the streaming service says it will consider starting up a low-cost advertising-supported option. Reed...
Read MoreA new report from Ampere Analysis also finds that the US AVOD services with the highest investment in original content have seen the largest growth in usage. Major AVOD platforms have joined the original content goldrush, with...
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