To combat these problems, the MRC has called on the industry to adopt solutions developed by the IAB Tech Lab, such as Ads.cert, which authenticates legitimate SSAI data and is set to roll out this month. For instance, the IAB...
Read MoreWith much of the ad spend previously earmarked for the lost linear viewing time now looking for a new, premium video home, we have a classic situation of lots of money chasing a relatively small amount of CTV ad inventory....
Read MoreIt’s the perfect time to double down and invest in an area that has been largely ignored but is poised for major upside in the next few years: Digital creative ad technology. When was the last time we saw a major ad tech funding...
Read MoreFacebook’s in-stream video ads are one of the few places on the social network where brands can control where they appear using tools like “topic exclusions,” which lets brands avoid subjects that offend their sensibilities....
Read More“The reason we evolved from a DMP to an audience platform is that we realized that we had to build deeper relationships with publishers to gain access to those datasets along with all the consent and management that comes with...
Read More14, the inaugural Fall Marketplace — seemingly a descendant of NewFronts West — featured TV, streaming and digital video sellers pitching their wares and industry executives discussing topics like diversity in media, the...
Read MoreAlthough PMC is already “deep in the throes of integrating ATS [LiveRamp’s identity tech for publishers],” he said, Google’s cookie extension took the pressure off when it comes to evaluating or implementing other alternate...
Read MoreThe growth of viewership on connected TVs and other devices offers advertisers the opportunity to harness granular targeting and measurement on advertising’s farthest-reaching channel. The upshot is that advertisers are...
Read MoreAmong them is managing the ads that are running across TV networks, streaming services, connected TV and digital video platforms and publishers. That appears to be changing, though, as ad buyers and sellers grapple with managing...
Read MoreThe general assumption we hear today is that when data controllers – be they brands or identity graph companies – collect data on a consumer, it’s their “first-party data,” which they can use as they see fit for targeting users,...
Read MoreThe bad guys have active connections to purchase inventory from DSPs as well as active accounts as supply providers with SSPs. Using DSPs, they identify cheap traffic sources such as in-app display or interstitials and funnel it into an SSP, disguising it as pre-roll in-stream video. This allows them to flip it at a CPM that is 5x the price paid.
Read More“The united buy/sell marketplace decision to suspend Nielsen’s national and local market accreditation must be seen by Nielsen as a loud change-or-die challenge,” Sean Cunningham, president-CEO of the Video Advertising Bureau...
Read MoreI caught up with John Murphy, Chief Strategy Officer at Confiant about some surprising findings in Confiant’s Malvertising & Ad Quality Index Q1 2021 report . It seems Google has slipped in the SSP rankings related to...
Read MoreThrough the partnership, brands will be able to buy across native ad unites including LG Home Launcher banner, wedge ad units, hero ads, and content store tiles. “While Foxtel Media have offered CTV advertising opportunities...
Read MoreThe general assumption we hear today is that when data controllers – be they brands or identity graph companies – collect data on a consumer, it’s their “first-party data,” which they can use as they see fit for targeting users,...
Read MoreLike many multimillion video fraud scams, RapidFire targets server-side ad insertion (SSAI) as a means to “spoof” CTV inventory across a large number of apps, IP addresses and devices. MMI said the scam illustrates how larger,...
Read MoreRoku and Amazon Fire TV devices continued to dominate CTV, with 43% and 26% of ad views, respectively — or more than three-quarters of views combined. The entertainment vertical continues to lead the premium TV video ecosystem,...
Read MoreTech Lab’s VP of privacy and data protection Alex Cone says instead it is one of a portfolio of solutions which together will govern addressability and measurement in the post-cookie world. This means advertisers and publishers...
Read More