Category: Advertising

Why E-commerce Brands Are Flocking to TV

The research, based on qualitative interviews with seven industry experts, together with econometric analysis of 10 online businesses that have successfully grown web traffic through TV advertising, focuses on three important...

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The Future for UHD

The Guidelines create consistency across the industry to ensure interoperability and a high-quality experience for consumers and present solutions for delivering Ultra HD content from the studio producer or the live event to the...

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Global TV Media Costs Increase 31.2%

Media inflation is driving up the cost of advertising across channels, with TV most affected, according to WARC’s latest analysis, global advertising trends: the rising cost of incremental reach. This twin trend of declining...

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