While Disney is planning on keeping the number of ads per hour low, the company is also telling potential advertisers that it will implement frequency caps to ensure that users don’t see the same ads over and over, which has...
Read MoreNow another consumer study from Aluma, a consumer researcher, says nearly half of household decision-makers view their current communications and home entertainment services as excessive. At the same time, one in six viewed the...
Read MoreThe upgrade, which will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America, and Australia, will help the company better understand viewing patterns...
Read MoreJust as rough, if not worse, is the uptick in reports of users who are seeing far more unskippable ads during YouTube ad breaks. Over the past month or two, some YouTube viewers have noted that advertisements on the platform...
Read MoreAccording to Innovid’s analysis of data from the last year, interactive CTV campaigns drove an engagement rate of 5.42%, a video completion rate (VCR) of 94.65%, and time earned of 72.25 seconds. These features allow advertisers...
Read MoreAll categories, fuelled by a federal election as well as both the summer and winter Olympics, recorded double digit growth with video advertising peaking at 58% share of general display advertising.
Read MoreThe research, based on qualitative interviews with seven industry experts, together with econometric analysis of 10 online businesses that have successfully grown web traffic through TV advertising, focuses on three important...
Read MoreThe Guidelines create consistency across the industry to ensure interoperability and a high-quality experience for consumers and present solutions for delivering Ultra HD content from the studio producer or the live event to the...
Read MoreData from OzTAM shows Australians are now consuming 47 million hours of live-streamed Broadcaster Video on Demand (BVOD) programming every month. When it comes to viewing habits in the home, OzTAM data shows that Total TV –...
Read MoreAd buyers report that Netflix plans to charge top dollar, and substantially higher than other streaming platforms, for space on its coming ad-supported subscription tier. Netflix is reportedly looking to price its...
Read MoreThe Trade Desk has been hammering the same messages about tailwinds in quarterly earnings calls the past couple years: hyping the CTV business first and foremost, along with the retail media segment and a dash of Google-bashing...
Read MoreBut although public ad tech companies as a broad category are on a bad road, there is some nuance in terms of how they’ll be affected by the economic downturn, signal loss on mobile and the eventual phaseout of third-party...
Read MorePixalate, which holds MRC accreditation for sophisticated invalid traffic (SIVT) detection and filtration across CTV inventory, analysed open programmatic advertising intended for more than 4,000 Roku and Amazon Fire TV CTV apps...
Read MoreSky Media has developed a QR proposition for advertisers, but Godsmark admits “we are still learning about the role of the QR code.” Sky Media has been testing and experimenting with QR code integration since the back end of...
Read MoreMedia inflation is driving up the cost of advertising across channels, with TV most affected, according to WARC’s latest analysis, global advertising trends: the rising cost of incremental reach. This twin trend of declining...
Read MoreWhile TV takes the cake for spiraling prices, it is far from alone, with digital media costs also rising fast as television advertisers look elsewhere for more cost-effective channels. The marketing intelligence report notes the...
Read MoreAlmost two-fifths had children under 18 in the household (compared with other viewers) allowing said LG Ads Solutions for brands focused on parents/children to target these audiences more efficiently on FASTs than on other...
Read MoreThe bad news is that the same sample of ad execs reported their full-year ad spending will be down 31% from what was projected in a similar survey conducted by the bureau in the fall of 2021. The findings, which were derived...
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