Category: Advertising
Residential Proxy IP Networks: what Everyone in Ad Tech Needs to Know
The network then re-sells those consumers’ residential IP addresses to its customers — companies or users who want, for whatever reason, to appear as if they’re residential IPs within a specific region. This past summer, the FBI...
Read MorePrivacy Enhancing Technologies Evolution Series (Part 3) Event Summary
Even amongst the most challenging use cases, such as measurement and attribution, there are in-market examples PETs and clean rooms that are already enabling new privacy-safe ways to approach this use case. As most often they...
Read MoreHow Ad Blocking, Once a Preference, Found a Tailwind in Privacy
Similarly, in 2020, 58% of ad-block users pointed to privacy as a motivation for using the technology, up from 6% in 2017, according to a 2021 report from ad-filtering software provider Blockthrough. While ad-blocking software...
Read MoreWith a Writers’ Strike Looming, How a Shutdown and New Deals Could Impact Streaming Customers
Since series are in production months and even years before they eventually air, viewers won’t notice any disruptions right away, but depending on how long a potential strike runs, eventually the development pipeline will slow...
Read MoreCinema and Outdoor Ad Spend Rips Higher But what About Other Sectors?
Outdoor media and cinema are leading the pack in advertising growth, according to early December numbers from media agency bookings reported to the Standard Media Index but not yet released publicly. MAGNA, in its 2023 forecasts...
Read MoreHow the Trade Desk Went From Media Agency BFF to Frenemy
But also because, besides seeking out negotiating clout on their own, there’s not much media agencies can do since The Trade Desk has become such an important part of programmatic buying and selling of inventory. “To help our...
Read MoreGroupM: ‘It’s Realistic’ Netflix Will Become a Top 25 Ad Seller
While Netflix management did not disclose explicit ad-revenue figures in their earnings call late last week, GroupM’s Kate Scott-Dawkins noted they estimated that advertising would be “greater than 10%” of total revenues. Based...
Read MoreISBA/PWC Programmatic Transparency Report Suggests Industry Reduced ‘Unknown’ Ad Spend
Romain Job, chief strategy officer, Equativ, believes the findings from the study confirm the ongoing move from open auctions to private marketplaces, with curated marketplaces having an effect on spend traceability and...
Read MoreNetflix Execs Say Advertising Tier is Off to “Solid” Start; Viewing is on Par with Ad-Free Level, Will Account for 10% Of…
“The hardest step is that first step as you’re crawling,” Co-CEO Greg Peters said during the company’s fourth-quarter earnings interview. Founded in 2007 as an ad-only joint venture when most streaming occurred on laptops, Hulu...
Read More2023 OM SDK Compliance Update
In 2022 we celebrated an additional 20 new certified integration partners for Mobile App and 10 for Web Video bringing our total to now over 120 certified integrations! For this reason, we have expanded our OM SDK compliance...
Read MoreIs Netflix in the Process of Discontinuing Its Basic Ad-Free Plan?
At first blush, Netflix’s sign-up flow on some devices and browsers does not currently include the service’s “Basic” plan, which features ad-free streaming in 720p resolution for $9.99 per month. Discontinuing the Basic without...
Read MoreIAB Tech Lab Unveils 2023 Priorities
NEW YORK —IAB Tech Lab, the global digital advertising technical standard-setting body, has laid out its key priorities and roadmap for 2023, with a product roadmap that includes consumer privacy, addressability and privacy...
Read MoreApple TV+ is Hiring Ad Sales Chief, Could Signal Addition of Ad-Supported Tier
Last year, news outlets reported Apple intended to sell ads around its video content. Business Insider reports that as the company’s overall ad ambitions increase, Apple is seeking candidates for various sales roles.
Read MoreThe Impact of Netflix’s New Ad Tier is a Mystery, But Not for Much Longer
The same analysts estimate revenue of $7.84 billion for the last three months, a decrease from its last reported $7.93 billion but up from the same time period last year, which was $7.71 billion . Netflix is scheduled to report...
Read MoreFASTs to Dominate TV Ad Spend By 2025: Analysis
At current growth rates, FASTs are on track to generate more advertising revenue than cable, broadcast or subscription streaming services by 2025, according to a new report on the sector’s evolution from television/advertising...
Read MoreWhy Multi-currency TV Measurement is Causing Tension Within the Industry
And it finds that most industry collaboration is taking place between networks and agencies rather than “within constituencies,” i.e. between agencies. The Joint Industry Committee approach that five leading media companies...
Read MoreThe TV Industry Will (Finally) Shift to New Currencies in 2023
The industry is in a hurry to move beyond Nielsen as a single currency, but broadcasters have been taking their time to “test and learn” in order to create a solid foundation for measurement as they move away from traditional...
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