We also discuss how AVOD providers embrace original content creation to help drive up viewer acquisitions. I pointed out that there is still a lot of innovation in ad technology and formats from companies such as Roku, Vizio,...
Read More“There is a misperception that the explosion in screens has created siloed TV viewing, with families watching from different devices and rooms,” said Vikrant Mathur, co-founder, Future Today, a provider of ad-supported streaming...
Read MoreYet despite the aforementioned small dip between Q4 21 and Q1 22, the study also noted that when comparing to Q3 2021, MediaRadar saw an increase in ad spend of 5%, with $353 million invested in streaming video advertising that...
Read MoreWhile subscription gaming services have been on the rise for the past few years, thanks largely to the growth of Microsoft’s Xbox Game Pass platform, the shift in consumer spending and consumption hasn’t followed. Harding-Rolls...
Read More4-in-5 have a connected TV, most have their smartphone in hand while watching, a third use voice to control the experience, and SVOD shows are nearly as popular as video shorts on smartphones. Voice control continues to gain...
Read MoreThe “State of Pay TV, OTT & SVOD 2022” from Horowitz reports that traditional pay TV penetration rates continue to drop dramatically, with only half (51%) of TV content viewers in the U.S. subscribing to a traditional...
Read MoreIn our latest research, we wanted to understand the consumer ad experience when watching major sports events. 90% of consumers who use streaming services agree that their ad experience is better on digital streaming platforms...
Read MorePureprofile CEO, Martin Filz commented: “With subscription streaming services like Netflix and Disney+ poised to introduce advertising onto their platforms, this research is a timely view into how Australian subscribers will...
Read MoreCompanies like A+E, Univision, Fox and AMC Networks are betting that, even as the pay TV bundle keeps slowly and steadily declining, embracing the linear side of the business can still be lucrative — and help them bridge the gap...
Read MoreThe interplay between AVOD and FAST-live is an interesting one as people take another look at ad-supported options they once spurned. Which will they choose? The on-demand convenience and familiarity of AVOD or the punk-rock, retro channel-surfing ways of FAST-live?
Read MoreIn addition, HBO Max had the best quarter on the U.S. App Store for any SVOD (subscription video on demand) app since Disney+ launched in late 2019, passing Netflix for only the second time. Sensor Tower’s “ Q1 2022: Store...
Read MoreAccording to the survey of 2,209 U.S. adults conducted in April 2022, 17 percent of the respondents access Netflix using someone else’s password, with 11 percent using the account of someone outside their own home. The...
Read More4-in-5 have a connected TV, most have their smartphone in hand while watching, a third use voice to control the experience, and SVOD shows are nearly as popular as video shorts on smartphones. Voice control continues to gain...
Read MoreNetflix’s rumoured launch of an advertising video-on-demand (AVOD) service to address slowing core revenues has sent shockwaves through the subscription VOD market leading to some talking of peaks, but research from Rethink TV...
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