Category: Industry Insights

The Future of TV News Won’t Be on TV

The starkest illustration of the lack of relevancy for TV news is the proportion of younger viewers accessing news from social media sources versus TV sources. Yes, over-the-air antenna penetration in the U.S. is growing, but...

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US Connected TV Uptake Slows

While studies over the last few years have shown connected TV (CTV) to be on very much of an upwards track in terms of financial prospects, its diffusion in the US is slowing and, says research from TDG, its future may be on...

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