Even though we are still about a month away from Halloween, streaming companies and investors are already being spooked by recent trends in net subscription growth. Paramount+ is seeing a net positive increase in subscriptions,...
Read MoreOTT’s share of U.S. video ad views rose to 59% in first-half 2022, versus just 41% for traditional cable log-ins — and free, ad-supported streaming channels/FASTs now account for 50% of the OTT views and 29% of total video ad...
Read MoreGlobal SVOD subscriptions are forecast to increase by 475 million between 2021 and 2027, reaching a total of 1.68 billion. Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said:...
Read More—While live linear TV viewing continues to decline, a new study from the Hub is reporting that across the entire TV viewer base, live TV from a traditional pay TV service remains the most common first stop for viewing. Hub’s...
Read MoreCommenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “The six major US-based platforms [Netflix, Disney+, Paramount+, HBO Max, Amazon Prime Video and Apple TV+] will only...
Read MoreThe Western Europe SVOD Forecasts report found that the market leader in terms of subscriptions will of course be Netflix which is set to have 62 million subscribers by 2027, three million more than 2021. In a market that will...
Read MoreWhile Roku continued to command by far the largest share of global streaming time on big-screen devices in this year’s second quarter, at 30.5%, the growing fragmentation of devices is clear in the gains of some newer...
Read MoreRoku continued to hold the top spot among big screen streaming video devices (connected TVs, smart TVs and gaming consoles) in the second quarter, ended June 30, generating about 30.5% of viewing time, down less than 1% as...
Read MoreRelatively few respondents were looking at prioritising a rollout to new platforms and devices, cited by 15%, with moving towards IP and OTT technology seen as a key priority only by 11%. For the majority of respondents,...
Read MoreUK TV production revenues are bouncing back to pre-Covid levels, though figures from international TV and streaming are on a downward trajectory, according to the latest findings by trade body Pact. The Pact Census 2021,...
Read MoreAll categories, fuelled by a federal election as well as both the summer and winter Olympics, recorded double digit growth with video advertising peaking at 58% share of general display advertising.
Read MoreTotal pay-TV and OTT subscriptions reached 300.5 million customers in 2021, adding 26.2 million customers over the year and nearly doubling in size since 2016, according to Omdia’s Pay TV & Online Video Report: Western...
Read MoreThe US Consumer Technology Association (CTA) recently published its updated report on the US TV market and in the forecast said that it expects 8K TV sales to be up 70% in 2022, one of the few segments showing growth. The...
Read MoreData from OzTAM shows Australians are now consuming 47 million hours of live-streamed Broadcaster Video on Demand (BVOD) programming every month. When it comes to viewing habits in the home, OzTAM data shows that Total TV –...
Read MoreFree ad-supported streaming television (FAST) services are all the rage as content providers and distributors look for any way to squeeze profits from streaming video, and though there is a danger that too much of a good thing...
Read MorePixalate, which holds MRC accreditation for sophisticated invalid traffic (SIVT) detection and filtration across CTV inventory, analysed open programmatic advertising intended for more than 4,000 Roku and Amazon Fire TV CTV apps...
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