Category: Industry Insights
The Future of TV News Won’t Be on TV
The starkest illustration of the lack of relevancy for TV news is the proportion of younger viewers accessing news from social media sources versus TV sources. Yes, over-the-air antenna penetration in the U.S. is growing, but...
Read MoreHalf of U.S. Consumers Prefer Using Ad-supported Video Services to Reduce Costs
— More than half (50.6%) of US consumers prefer using ad-supported video (AVOD) services to reduce or eliminate subscription fees, according to new research from multichannel streaming leader, Future Today, and Variety’s Variety...
Read MoreUS Connected TV Uptake Slows
While studies over the last few years have shown connected TV (CTV) to be on very much of an upwards track in terms of financial prospects, its diffusion in the US is slowing and, says research from TDG, its future may be on...
Read MoreCTV Platforms Drive 30% of New OTT Subs, Gen z Views Video as Much on PCs as TV
In Q1 2020, 76% of broadband households reported subscribing to an OTT video service, and 72% to a pay-TV service. In Q1, Millennials and Gen Z-ers report spending an equal share of their time viewing on mobile devices, but the...
Read MoreRoku Survey Says Streaming Industry Has Passed a “Tipping Point”
The survey found that one in four consumers cut the cord in the last year and they pay $49 a month for video services versus $121 a month for pay TV services. Notably it also found that 23% of boomers cut the cord in the last...
Read MoreFuture of TV Briefing: How TikTok Has Influenced Media Companies’ Videos on Platforms Like Snapchat and YouTube
But media companies — including BDG, Donut Media, Group Nine, Tastemade and Team Whistle — are finding that applying their TikTok video strategies — such as quicker cuts and more visual effects — can improve their videos’ appeal...
Read MoreRoku Study Evidences Strong Hunger for AVOD Streaming – Including the Ads
Surprisingly, 37% of AVOD viewers do so because they don’t mind adverts, with a quarter of respondents adding at least one new paid subscription service to their viewing rotation in the past year. ‘State of Streaming’ unearths a...
Read MoreStudy: Cord Cutters Pay Less Than Half as Much as Traditional TV Subscribers
Roku’s State of Streaming Survey which was conducted among more than 2,000 participants who watch at least 5 hours of TV a week (whether streaming or cable) shows the average monthly cord cutting bill is $49, while pay-TV...
Read MoreDeeper Dive—Who Needs a TV in the Metaverse?
“The Metaverse will require countless new technologies, protocols, companies, innovations, and discoveries to work. In it, he notes how the Internet is a wide set of protocols, technology, network infrastructure and languages...
Read MoreMore Than Half of US Homes Have At Least 3 SVOD Services
The company says that 78% of US homes subscribed to at least one of the top three SVOD services; Netflix, Amazon Prime Video, and Hulu Penetration. Traditional pay TV continues to lose ground against the top 3 SVOD...
Read MoreWhy Box Office is No Longer *THE* Measure of Success for Movies
The Suicide Squad was released in cinemas at the same time as it was released to HBO Max (the streaming service owned by WarnerMedia Studios & Networks). Another Australian film that is now widely considered to be highly...
Read MoreJuly SVOD Viewing Time Rises 3% Month-on-month
The latest NPD Subscription Video Track Media Summary has found total streaming hours watched in July 2021 on subscription video-on-demand (SVOD) services Netflix, Hulu, and Amazon Prime Video reached 9.5 billion hours streamed,...
Read MoreMajority of US TV Viewers Prefer Ad-supported Streaming
Showing what the ad-supported streaming media provider says is a tipping point, a study from Future Today and the Variety Intelligence Platform (VIP+) has found more than half (50.6%) of US consumers prefer using ad-supported...
Read MoreDriven By Livestreams, Consumer Spending in Social Apps to Hit $17.2B in 2025
Beyond just TikTok, consumers spent 740 billion hours in social apps in the first half of the year, which is equal to 44% of the time spent on mobile globally. The total time spent in the top five social apps that have an...
Read MoreTikTok is the Most Downloaded, Most Watched App in the United States (Report)
“YouTube remains the leader in the streaming, social and photo and video space due to both depth and breadth of engagement,” App Annie says in the report, “but the average time spent per user in TikTok has surpassed YouTube in...
Read MoreEconomy of Scale
The latest proof of this is the announcement that Comcast and ViacomCBS will launch a joint streaming service called SkyShowtime in 20 European markets. This means that the two companies judge that the international and European...
Read MoreTBI Tech & Analysis: Diving Into Asia & Oceania’s Streaming Potential
Pay-TV is stagnating in Asia and Oceania has already largely stagnated, says Omdia senior analyst Jun Wen Woo, but streaming offers fast-growing potential. The number of pay-TV subscriptions (cable, digital, terrestrial, IPTV...
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