When a program is available simultaneously on a subscription video on-demand (SVOD) streaming service and a live TV channel, adult U.S. SVOD viewers are on average more than twice as likely to prefer the former option. Only...
Read MoreRue Aguete said 2020 was a boom year for online video streaming, due to the pandemic and subsequent outdoor limitations, which resulted in more than 300 million new global subscription online video services. “Moving on from the...
Read MoreDespite services facing a battle in terms of the continuing rise in prices which may scare customers and could slow down growth, added to general economic uncertainty and market saturation in of some countries, 2023 is on track...
Read MoreWith approximately 100 million Americans planning to watch the biggest sporting event of the year, the survey results show that people will be using an array of mediums to consume the game. That means more U.S. adults plan to...
Read MoreDespite fragmentation, the TV OS market in Europe is strong and while currently dominated by Samsung’s Tizen, LG’s webOS and Google’s Android TV/Google TV new challengers are expected to add impetus in 2023 says...
Read MoreNielsen researchers noted that the 2022 data showed viewing minutes for top-performing original content dramatically outpaced top-performing acquired content, with Netflix’s “Stranger Things” taking the top slot...
Read MoreCommenting on the findings of the report, Simon Murray, Principal Analyst at Digital TV Research, said: “Legitimate pay-TV penetration will remain low in the MENA region. The number of pay-TV subscribers in 20 MENA countries...
Read MoreThe popularity of streaming video during air travel is likely a big reason that more services are partnering with airlines to offer content. The survey found that users of mass transit were more likely to pick free video...
Read MoreThe research found that in September 2022, across a variety of streaming services, there were a massive 778,000 titles available to be watched. Between Netflix’s recent investment in international content leading to an explosion...
Read MoreSome corporate parents are also investing in free ad-supported streaming television (FAST) platforms as way of marketing “free” content to consumers at the expense of targeted ads. In 2019, Deloitte found that U.S. TV networks...
Read MoreWith so many subscription streaming services (SVODs) now available and consumers struggling to handle rising subscription costs, the new Horowitz State of OTA 2022 (opens in new tab) report confirms that SVOD users are...
Read More“Following the historic COVID-driven internet traffic surges of 2020 and 2021, the ‘new normal’ in application usage and volumes seems to be here to stay,” said Sandvine Chief Solutions Officer Samir...
Read MoreFor instance numbers from a new study show that for instance the rise in streaming popularity does not mirror the rise in people canceling pay TV services . Too often writers in the tech world have tied the popularity of...
Read MoreNew research from Parks Associates released at CES 2023 shows 63% of US internet households own a smart TV, up from 38% in 2015. Applications and integration are bringing together the smart home and entertainment ecosystems to...
Read MoreThe transition to focusing on more consistent engagement has created a new essential: the ability for customers to access the content they want in the easiest way possible. They’re offering engaging content for customers, and in...
Read MoreThe OTT & Sports: Services and Strategies for Growth report examined key trends in sports content and the pay-TV sports media landscape, OTT sports services, direct-to-consumer trends, and the sports fan viewing experience....
Read MoreAt current growth rates, FASTs are on track to generate more advertising revenue than cable, broadcast or subscription streaming services by 2025, according to a new report on the sector’s evolution from television/advertising...
Read MoreAccording to FX Research, which has been counting the number of shows on TV since it got into the scripted game with “The Shield” twenty years ago, there were 599 adult scripted original series across broadcast, cable and...
Read MoreLONDON —New data is showing rapid growth in the free ad-supported streaming TV (FAST), particularly in Europe, with a 99.97% in ad impressions in Q3 2022 compared to a year earlier and a 51% pop in hours of Viewing, according to...
Read MoreDiscovery: Domestic D2C ARPU, $10.66, Subscription plus advertising, HBO Max and Discovery+, does not include Cinemax, (Q3 2022) Discovery: Global D2C ARPU, $7.52, Subscription plus advertising, HBO Max and Discovery+, does not...
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