Category: Legal

Combatting Geo-piracy – a Slam Dunk?

The growing reliance on streaming platforms for live sport is whipping up a perfect storm for geo-piracy as viewers go off-piste to access content either unavailable in their region or available elsewhere at a far lower price....

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A Prescription for Vigilance Against CTV Ad Fraud

The bad guys have active connections to purchase inventory from DSPs as well as active accounts as supply providers with SSPs. Using DSPs, they identify cheap traffic sources such as in-app display or interstitials and funnel it into an SSP, disguising it as pre-roll in-stream video. This allows them to flip it at a CPM that is 5x the price paid. 

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