Category: Providers

At Netflix, a Few Hits Subsidize Many Misses

Netflix produces more original content than other streaming services, leading to varied show demand. Famous shows have higher demand, but most originals don’t do well. Facing competition and cuts, Netflix is investing in content that succeeds and bolstering its library.

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Fire TV Introduces Full-Screen, Autoplay Ads on Home Screen; what You Can Purchase with Them, How to Turn Them Off

Amazon Fire TV has rolled out a new feature with autoplay ads that expand to full screen when the homepage is opened, featuring suggested shows, movies, or streaming services. Customers can opt-out of these ads in the settings menu. The Fire TV Hub holiday feature provides streaming devices, services, and digital titles for purchase and disables autoplay audio and video ads. Amazon Prime Video offers 10,000+ movies, TV shows and Prime Originals with a 30-day trial at $12.99/month or $8.99 on its own.

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Paramount Advertising Chief John Halley Says Current Mix of Streaming, Linear and Digital is “A Big Mess” for Buyers And…

Halley and other executives discussed the big mess of free and subscriber streaming, digital inventory, and linear TV, during Paramount’s TV Now conference. Despite tumultuous changes in consumer habits and the business landscape, they maintained optimism that these issues can be resolved. Halley emphasized the inefficiency of targeting people with linear and digital platforms separately.

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Netflix Loses Market Leader Status to Showmax

In Africa, Netflix is losing its market leader status as Showmax claims a 40% share of the streaming market. Despite investing millions on local content, subscription growth remains stagnant. However, a recent 6.8% increase in subscriptions has generated $135 million revenue for Netflix. Challenges such as limited credit and debit card penetration limit further growth.

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MASTERS of the UNIVERSE – By Evan Shapiro

Explore Media Universe with 123 companies gaining $1.7 trillion in market value. Biggest gainers: Meta, NVIDIA, Alphabet, Amazon, Apple, Microsoft. Blocks also felt losses from Alibaba, Dentsu, Audacy and AMC Networks. Get scorecard & high-res map to search for intelligent life.

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Youtube is Getting into Games, Too

YouTube is introducing 37 mini-games, called Playables, to its Premium subscribers. Other tech firms are also entering gaming, with mixed outcomes. YouTube’s Playables may entice Premium subscribers to stay and help keep them engaged.

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AMAZON PRIME VIDEO to Feature Ads in Australia By Mid 2024

Amazon is planning to launch ad-supported Prime Video in Australia in June 2024. It will be available later in other countries such as US, UK and Canada. Prime members have the option of paying for an ad-free version, but Amazon Prime is being scrutinized by the FTC for potentially enrolling users without consent.

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Disney-Charter Deal is Framework for Future Aggregation Model

Disney and Charter’s deal allows traditional cable companies in North America to stabilize subscriber levels by transitioning to stream aggregators. Pay TV penetration will decline in 2021, but ARPU will stay over $1,100. The bundle includes select streaming services for TV packages to simplify the cable operators’ businesses.

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Aussie Xbox Users Get PARAMOUNT+ Access

Paramount+ and Microsoft collaborate to launch streaming service on Xbox One and Series X/S. Subscribers get access to new original content, CBS classics, Nickelodeon shows and MTV music programs. Offering expanded audience reach via popular gaming platform.

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Aussie Xbox Users Get PARAMOUNT+ Access

Paramount+ has launched on Xbox devices in Australia, offering films, series and children’s programming from CBS, Nickelodeon, Comedy Central and MTV. Xbox users can watch Fellow Travelers, Halo, CSI, South Park and other content. Paramount is committed to making their content accessible.

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