Category: Strategy

A Guide to the Media and Ad Tech SPACs

Shany and his team could look to invest in ad tech further with their second SPAC, ION Acquisition Corp 2, which completed a $253 million IPO in February. ION Acquisition Corp 1, which raised $258.75 million in its IPO in...

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Outgrowing Software

Today, TV is interesting to tech companies not because of the content, or to sell devices, but because it’s $65bn of US ad spend that’s probably now in play, because what used to be separate markets for advertising, marketing, retail rents, shipping and more are now becoming one big and highly fungible TAM of $7-800bn

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M&E Journal: PVOD is Here to Stay

As the virtual lifestyle becomes synonymous with the new normal, the trend towards premium video on demand (PVOD) has expedited its prominence in the digital world with blockbusters and mid-budget … Continue reading M&E Journal: PVOD is Here to Stay →

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