Category: Vendors
Survey: 90% of Video Professionals Have Adopted Cloud and Remote Editing Workflows
The study, completed by Coretta Research, find that 90% of respondents said they have adopted cloud production and remote editing in their workflows, with collaborative working and client review and approval as the top use...
Read MoreThomson Broadcast to Acquire GatesAir
“I am very proud of the GatesAir team for its stewardship of and innovation in this industry over the past century and look forward to entering the next 100 years as an even stronger business leveraging the strengths of two...
Read MoreScale Dictates Broadcasters’ IP Transition
Cost is often the most important consideration for station groups weighing an investment in 2110 versus buying new HD-SDI gear, says Jason Kornweiss, VP and GM of emerging technology & solutions for leading systems...
Read MoreStreaming Goals 2022: Lower Latency, Bigger Audiences, More Ad Revenue
Today’s video service providers are using DASH and HLS as the main formats to transmit streaming video to consumers’ internet-connected devices using a Hypertext Transfer Protocol (HTTP) delivery method. During these...
Read MoreInside Roku’s Data Clean Room Ad Strategy
Roku has a new data platform for brands to target ads to viewers through a clean room, which could help the connected TV player in its quest to become a more potent automated video advertising hub competing with the likes of...
Read More20 Companies Support MPEG-5 LCEVC Showcase At NAB 2022
Guido Meardi, CEO and Co-Founder at V-Nova says: “The first MPEG-5 LCEVC showcase is a great example of the growing ecosystem of solutions available to operators and service providers to equip their video delivery with the...
Read MoreRoku Tests Dynamic Linear Ad Insertion; Why Netflix Should Not (Should … Should Not!) Sell Ads
People like Netflix and pay a premium for it, partly because it’s ad-free. Though perhaps YouTube still has that agreement, since we don’t know terms of the Roku-Google deal either.
Read MoreEmerging Markets in APAC See Media Quality Gains – Integral Ad Science Media Quality Report
Globally, mobile environments remained safer than desktop, with optimised-against-ad-fraud rates hovering steadily at 0.5% or below for both display and video ads worldwide. Integral Ad Science’s Media Quality Report – 16th...
Read MoreWhy Nielsen’s $16B Buyout Could Give Rise to the Cross-Platform Measurement Buyers Crave
For example, the new owners could invest in continuing to build up Nielsen One, Nielsen’s cross-platform measurement solution, or possibly double down on reobtaining accreditation from the Media Rating Council, said Bharad...
Read MoreWhy LG Ads Solutions Shifted to Media and is Hedging Its Bets on CTV OEMs
“Most [CTV] OEMs have almost exclusive audiences,” Kodige said, which makes sense. “That’s how we built our relationship with LG,” said Raghu Kodige, founder and formerly chief product officer of Alphonso and now the CEO of LG...
Read MoreCord Cutting is Sending TV Networks to the Cloud
The success of FAST channels has become a flywheel, with a growing number of traditional broadcasters and cable networks spinning up their own free streaming channels to monetize their catalog content. Big media companies...
Read MoreMedia Cloud Tech Startup Amagi Hits Unicorn Status After Accel Funding
Amagi, a New York-based startup that offers cloud-based broadcast and targeted-ad services to media companies, increased its valuation to more than $1 billion in a funding round led by Accel . In 2015, the founders began...
Read More4 Streaming Trends in APAC
Conviva’s recent report, The State of Streaming in APAC, revealed several major trends in the region. Esports are big business in Asia, and it’s evolving like the rest of the streaming world.
Read MoreLG Electronics Joins the Alliance for Open Media
As a member of the Alliance, LG will collaborate with AOMedia members, the leading internet and media technology companies, to advance open standards for media compression and delivery over the web. AV1 delivers a...
Read MoreNielsen Enhances Identity System for Digital Ad Ratings in Australia
Jonathan Betts, Nielsen executive director of commercial growth and product strategy Australia said, “By drawing on data from strategic data providers, we’re making a huge leap towards delivering people-based measurement for...
Read MoreLimelight to Acquire Yahoo’s Edgecast, Creating Global Leader in Edge Enabled Software Solutions
Accelerates Penetration of High Growth $40 Billion Total Addressable Market (TAM) : The transaction is expected to accelerate Limelight’s ability to serve its total addressable market of approximately $40 billion, through...
Read MoreLimelight to Acquire Edgecast From Apollo Funds for $300M, Rebrand as Edgio
Limelight Networks has announced their plans to acquire Yahoo’s Edgecast from Apollo Funds in an all stock deal valued at approximately $300 million, or 1x Edgecast’s 2021 total revenue of $285 million. By combining the two...
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