Longer-term, IMAX’s technology and post-production teams will work with SSIMWAVE’s engineering team to develop new solutions for delivering IMAX-quality video experiences across platforms, around the world, the companies said....
Read MoreNote that the human eye can perceive a larger range of colors than is supported by cameras and displays, so various color gamuts have been defined for devices that range from narrow to wide. The other reason that light...
Read MoreA player has a buffer for the media it plays (actually, it typically has more than a single buffer — at least one for audio and one for video — but let’s keep things simple). The back buffer is the media data that has already...
Read MoreCeeblue will be able to implement high efficiency streaming workflows in its solutions, to provide for scalable sub-second latency live streaming and fast zapping to media companies through the High-Efficiency Streaming Protocol...
Read MoreAccording to Innovid’s analysis of data from the last year, interactive CTV campaigns drove an engagement rate of 5.42%, a video completion rate (VCR) of 94.65%, and time earned of 72.25 seconds. These features allow advertisers...
Read MoreIBC made a welcome return to Amsterdam following a two-year absence, and we caught up with our CEO and co-founder, Stefan Lederer, to discuss how he found the show, the big trends he saw and what comes next! Innovation in video...
Read MoreWe’re continuing to enhance our products by integrating their technology into Wowza Video and Wowza Streaming Engine . Having recently enhanced our video on demand (VOD) solutions with the launch of Wowza Video, we’re excited to...
Read MoreThe consultation will invite practitioners from across the industry – media agencies, advertisers, broadcasters and video-sharing platforms – to help shape the definition of television-like content. BARB has commissioned an...
Read MoreHaving tracked M&A activity on the technology-side of the media industry for the past 20 years (I wish that was a typo), first as an investment banker and now in a research capacity, the number of deals is not elevated...
Read MoreSo by adding Telestream Media Framework engines into our platform customers can now power OTT and more complex broadcast and post workflows. What that means for customers is that by adding Telestream’s IP to the Encoding.com...
Read MoreThe Trade Desk has been hammering the same messages about tailwinds in quarterly earnings calls the past couple years: hyping the CTV business first and foremost, along with the retail media segment and a dash of Google-bashing...
Read MoreSmaller network packets and video segments amount to more overhead and less bandwidth but will reduce latency, while larger segments increase the overall bandwidth and efficiency at the cost of a real-time experience. Latency —...
Read More“The acquisition of Amobee is expected to build upon Tremor International’s growth strategy and proven track record of successfully integrating companies that enhance and expand the capabilities and scale of its data-driven...
Read MoreThe major walled gardens seized on clean room tech as a way to continue targeting and attributing campaigns based on first-party data, but without exposing user-level data to vendors or advertisers. Using the Disney clean room...
Read MoreTo provide a high-quality playback experience on all major devices where viewers are watching today, you’ll need to have and build up expertise for each native player and understand the different capabilities each SDK brings to...
Read MoreRoku, Comcast, Google, The Trade Desk … if there was a company with a streaming video ad tech stack and sales infrastructure, Netflix wanted to hear their pitch (in recent weeks executives at Google and Comcast were under the...
Read MoreSamsung continues to build a massive advertising ecosystem to support how publishers and brands reach consumers through gaming by creating experiences on the company’s smart televisions and mobile devices. Nick Barrionuevo,...
Read MoreSetting up a system that allows for the streaming of offline DRM-protected content creates an avenue for entertainment in situations without internet access. Next, the business needs to set up a multi-DRM service that will allow...
Read MoreThe study, completed by Coretta Research, find that 90% of respondents said they have adopted cloud production and remote editing in their workflows, with collaborative working and client review and approval as the top use...
Read More“I am very proud of the GatesAir team for its stewardship of and innovation in this industry over the past century and look forward to entering the next 100 years as an even stronger business leveraging the strengths of two...
Read MoreCost is often the most important consideration for station groups weighing an investment in 2110 versus buying new HD-SDI gear, says Jason Kornweiss, VP and GM of emerging technology & solutions for leading systems...
Read MoreToday’s video service providers are using DASH and HLS as the main formats to transmit streaming video to consumers’ internet-connected devices using a Hypertext Transfer Protocol (HTTP) delivery method. During these...
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