Tag: HDR

Content Creators Bullish on 8K in Malaga

Content creators praised 8K capture development at a 4K HDR event in Malaga, Spain. Olivier Chiabodo from The Explorers discussed 8K video capture with Chinese engineers. Prashant Chothani of TravelXP suggested satellite delivery for high quality video and Ulrich Grönewald of Synamedia argued for lower transmission cost to allow wider adoption of 8K. Synamedia works with AMD to speed up 8K encoding, allowing for higher frame rates and VR/360 applications. Paul Gray of Omdia also sees potential for 8K content capture and production in VR headsets.

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Max is Taking 4K Away From Its Legacy Ad-free Subscribers

Existing customers of Max’s ad-free plan have until December 5th to maintain 4K streaming and an extra concurrent stream at the monthly fee of $15.99, or switch to the “ultimate” plan for $19.99/month. New signups get two streams and HD quality for $15.99. An alternative “with ads” tier is available for $9.99 with two streams and HD picture quality and a free sports add-on until Feb. 29th.Existing customers of Max’s ad-free plan have until December 5th to maintain 4K streaming and an extra concurrent stream at the monthly fee of $15.99, or switch to the “ultimate” plan for $19.99/month. New signups get two streams and HD quality for $15.99. An alternative “with ads” tier is available for $9.99 with two streams and HD picture quality and a free sports add-on until Feb. 29th.

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Paramount+ Sets Premium Tier Rollout Dates and Pricing for Canada, Mexico, Australia, Brazil; Ad Tier Coming in 2024

Paramount+ launches Premium tier in Nov. in Australia, Canada, Brazil and Mexico. Subscription offers 4K UHD, HDR10/Dolby Vision, 4 concurrent streams. Advertising tier to follow in 2024. Available on Paramount+ app and other platforms.Paramount+ launches Premium tier in Nov. in Australia, Canada, Brazil and Mexico. Subscription offers 4K UHD, HDR10/Dolby Vision, 4 concurrent streams. Advertising tier to follow in 2024. Available on Paramount+ app and other platforms.

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Tests of Live VVC 8K 60fps Encoding Detailed & Demoed At IBC 2023

This paper presents a VVC/H.266 encoder capable of 8Kp60 10-bit HDR real-time encoding with 24% lower bitrate than SpinHEVC. Tests on Intel Xeon Scalable Processors showed up to 70 fps at 30 Mbps and 40 Mbps at 60 fps for 8K video, proving its viability. It had minimal latency and MS-SSIM study revealed higher quality compared to HEVC and AV1. Future research will optimise it further.This paper presents a VVC/H.266 encoder capable of 8Kp60 10-bit HDR real-time encoding with 24% lower bitrate than SpinHEVC. Tests on Intel Xeon Scalable Processors showed up to 70 fps at 30 Mbps and 40 Mbps at 60 fps for 8K video, proving its viability. It had minimal latency and MS-SSIM study revealed higher quality compared to HEVC and AV1. Future research will optimise it further.

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Amazon Brings Generative AI to the Fire TV Experience

Amazon has unveiled two new Fire TV Sticks, the 4K Max and 4K, at prices of $59.99 and $49.99 respectively. Both offer improved speeds, Wi-Fi 6E, enhanced voice search and 1.7 GHZ quad-core processor. Fire TV Soundbar also available now at $119.99 with “Continue Watching” row coming later.Amazon has unveiled two new Fire TV Sticks, the 4K Max and 4K, at prices of $59.99 and $49.99 respectively. Both offer improved speeds, Wi-Fi 6E, enhanced voice search and 1.7 GHZ quad-core processor. Fire TV Soundbar also available now at $119.99 with “Continue Watching” row coming later.

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Bringing HDR Video to Reels

Meta has made it possible for people to upload high dynamic range (HDR) videos from their phone’s camera roll to Reels on Facebook and Instagram. To show standard dynamic range (SDR) UI elements and overlays legibly on top of HDR video, we render them at a brightness level comparable to the video itself. We solved various technical challenges to ensure a smooth transition to HDR video across the diverse range of old and new devices that people use to interact with our services every day. Over the past year, the Video Infrastructure teams at Facebook and Instagram have seen a significant increase in the amount of HDR content being uploaded to our apps, with millions of HDR videos uploaded every day. As a result, we have been working to bring true HDR video support to our family of apps, starting with Reels.  Today, people now have the ability to upload HDR videos from their phone’s camera roll to Reels and to have that video playback in full HDR . To make this possible, we…

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