Tag: Ad Tech
What the End of Days for Ad Tech Might Look Like
Posted by Scott Favelle | Aug 12, 2022 | Advertising |
But although public ad tech companies as a broad category are on a bad road, there is some nuance in terms of how they’ll be affected by the economic downturn, signal loss on mobile and the eventual phaseout of third-party...
Read MoreAd Tech Execs Head to Walled Gardens; is it Finally AVOD’s Time to Shine?
Posted by Scott Favelle | Apr 19, 2022 | Advertising |
That approach means higher pay, better benefits and more flexible work-from-home policies for rank-and-file agency employees, Insider reports. Joey Trotz, the former global head of technology at IBM Watson Advertising, is...
Read MoreHow Disney is Using Its Audience Data and Hulu’s Ad Tech to Compete with Google, Meta and Amazon
Posted by Scott Favelle | Mar 3, 2022 | Uncategorized |
When Disney’s formation of the Disney Media & Entertainment Distribution was announced in October 2020, the linear business was brought over, Ferro said in an interview with Digiday. Disney has now put a number on that...
Read MoreMozilla and Meta Submit (Yet Another) Privacy Ad Tech Proposal in New W3C Group
Posted by Scott Favelle | Feb 14, 2022 | Advertising, Legal |
The purpose of the PATCG meeting this week was to present ad tech privacy proposals, but also to get the W3C working group members focused on short-term, achievable goals, said Martin Thomson, Mozilla engineer and co-author of...
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