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Posted by feedly2wordpress | Sep 15, 2021 | Advertising |
It’s the perfect time to double down and invest in an area that has been largely ignored but is poised for major upside in the next few years: Digital creative ad technology. When was the last time we saw a major ad tech funding...
Read MorePosted by feedly2wordpress | Aug 24, 2021 | Vendors |
In fact, the way Ellis sees it, the future will require businesses like Liftoff and Vungle to take a more portfolio-based approach to identify those audiences. Now, those businesses can tackle the myriad of problems around...
Read MorePosted by feedly2wordpress | Jun 25, 2021 | Vendors |
Innovid, a 14-year-old ad tech company focused on connected television, plans to go public via a merger with a publicly traded special purpose acquisition company. If an advertiser is running an ad on a platform like Hulu or...
Read MorePosted by feedly2wordpress | Jun 22, 2021 | Legal |
Two years ago, Apple introduced a single sign-on service that let iOS users store login credentials with Apple, which is mandatory for any apps that offer other login services like Google or Facebook, and that single sign-on...
Read MorePosted by feedly2wordpress | Jun 10, 2021 | Advertising |
As privacy and data ethics advocates warned, companies are starting to combine FLoC IDs with existing identifiable profile information, linking unique insights about people’s digital travels to what they already know about them,...
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