Tag: Amazon Prime

Fire TV Introduces Full-Screen, Autoplay Ads on Home Screen; what You Can Purchase with Them, How to Turn Them Off

Amazon Fire TV has rolled out a new feature with autoplay ads that expand to full screen when the homepage is opened, featuring suggested shows, movies, or streaming services. Customers can opt-out of these ads in the settings menu. The Fire TV Hub holiday feature provides streaming devices, services, and digital titles for purchase and disables autoplay audio and video ads. Amazon Prime Video offers 10,000+ movies, TV shows and Prime Originals with a 30-day trial at $12.99/month or $8.99 on its own.

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Netflix Loses Market Leader Status to Showmax

In Africa, Netflix is losing its market leader status as Showmax claims a 40% share of the streaming market. Despite investing millions on local content, subscription growth remains stagnant. However, a recent 6.8% increase in subscriptions has generated $135 million revenue for Netflix. Challenges such as limited credit and debit card penetration limit further growth.

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Sports Continues to Fuel Broadcast Gains in October; Streaming Surrenders Almost a Full Share Point

Total television usage rose 2% in October with NFL and MLB driving a 15% increase in sports viewership. Broadcast viewing was up 9.4%, while cable achieved a 0.9% gain across news and sports. Streaming lost share for a third consecutive month, but declined only minimally (-0.6%). Netflix held 8 of the top 10 streaming titles, and Disney+ and Amazon Prime Video both grew. Other video use not classified as broadcast, cable or streaming is also included.

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Cord Stackers More Receptive to Advertising Than VOD-Onlys: Survey

Cord stackers, households with traditional pay-TV and streaming VOD services, are more open to ads than streaming VOD-only households. They have an average age of 40 and consist of 55% men and 72% married persons with children. They watch more sports programming weekly and take action after seeing relevant ads. Netflix, Disney+ and Amazon Prime Video are their top streaming services.

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Cord Stackers More Receptive to Advertising Than VOD-Onlys: Survey

Cord stackers, households with traditional pay-TV and streaming VOD services, are more open to ads than streaming VOD-only households. They have an average age of 40 and consist of 55% men and 72% married persons with children. They watch more sports programming weekly and take action after seeing relevant ads. Netflix, Disney+ and Amazon Prime Video are their top streaming services.

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