Major U.S. streaming services have seen rapid growth in their catalogs over the past two years, with Amazon leading the way. Netflix’s movie catalog grew from 3,766 to 3,977, Hulu’s from 916 to 2,419, Max’s from 1,932 to 2,168, Disney’s from 742 to 1,400, Paramount’s from 642 to 830, and Apple TV Plus from 17 to 69.
Read MoreNBCUniversal’s Peacock increased its movie library by 420%, Apple TV+ grew its episodic titles 309%. Warner Bros. Max was up 12%, Netflix 6% while Prime Video decreased movies by 18% with TV shows dropping 1%. Apple TV+ attracted 28 million subscribers across 51 titles after 14 months.
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Netflix and Amazon Prime Video lead streaming services in average subscriber tenure at 55 and 50 months, respectively. Hulu has a notable 3-year tenure, while Starz, Paramount+, Disney+, Max and Apple TV+ last slightly under 2 years. Peacock is the shortest, averaging 1 year. Consolidation may affect churn rate, but its effect is limited.
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Streaming companies have increased prices above inflation to make profit. Price increases may be due to 2023’s strikes, leading to more payouts for streaming content. Companies are creating ad-supported tiers for price-sensitive customers who will pay less for commercials.
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Apple TV, introduced in the Steve Jobs era, is not popular globally, despite Verizon offering it for free. Unless Apple makes a push for it, it may be phased out soon.
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Apple made $22.31 billion in services revenue for quarter, up 16%. Google paying Apple $19bn for default search engine on devices. Services sector makes 25% of revenue; gross margin 45.2%. iPad sales best-performing product vs iPhone, Macs & wearables, with services expected to grow in current quarter.Apple made $22.31 billion in services revenue for quarter, up 16%. Google paying Apple $19bn for default search engine on devices. Services sector makes 25% of revenue; gross margin 45.2%. iPad sales best-performing product vs iPhone, Macs & wearables, with services expected to grow in current quarter.
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Netflix, Apple TV+, and Amazon Prime Video have all increased their streaming services prices. Netflix’s no-ad plan basic cost went up 20%, while Apple TV+ is now $9.99 and Amazon Prime Video will charge extra for ad-free viewing in 2024.Netflix, Apple TV+, and Amazon Prime Video have all increased their streaming services prices. Netflix’s no-ad plan basic cost went up 20%, while Apple TV+ is now $9.99 and Amazon Prime Video will charge extra for ad-free viewing in 2024.
Read MoreNetflix, Apple TV+, and Amazon Prime Video have all increased their streaming services prices. Netflix’s no-ad plan basic cost went up 20%, while Apple TV+ is now $9.99 and Amazon Prime Video will charge extra for ad-free viewing in 2024.Netflix, Apple TV+, and Amazon Prime Video have all increased their streaming services prices. Netflix’s no-ad plan basic cost went up 20%, while Apple TV+ is now $9.99 and Amazon Prime Video will charge extra for ad-free viewing in 2024.
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Nearly two-thirds of Disney+ households do not use it daily, while Paramount+ and Apple TV+ have emerged as leaders in attracting new subscribers. Whilst Netflix remains a dominant force with 49% of households using it as a primary subscription, one-in-five new streaming subscribers are motivated by the growing availability of sports content.Nearly two-thirds of Disney+ households do not use it daily, while Paramount+ and Apple TV+ have emerged as leaders in attracting new subscribers. Whilst Netflix remains a dominant force with 49% of households using it as a primary subscription, one-in-five new streaming subscribers are motivated by the growing availability of sports content.
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Apple raised prices of Apple TV+ from $6.99/month to $9.99/month. It’s the second time since its launch in Nov. 2019. Prices for Apple Arcade, Apple News+, and Apple One bundles will also increase.Apple raised prices of Apple TV+ from $6.99/month to $9.99/month. It’s the second time since its launch in Nov. 2019. Prices for Apple Arcade, Apple News+, and Apple One bundles will also increase.
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Platforms need to balance original exclusives, legacy titles and newer content for effective libraries. Last 6 months, Apple TV+ had highest demand share for new episodes, Disney+ had lowest. Mixing properly helps acquire/retain subscribers, reduce churn.Platforms need to balance original exclusives, legacy titles and newer content for effective libraries. Last 6 months, Apple TV+ had highest demand share for new episodes, Disney+ had lowest. Mixing properly helps acquire/retain subscribers, reduce churn.
Read More19% of new streaming sign-ups driven by sport content challenges traditional pay TV and cable, pushing Paramount+ and Apple TV+ to top US subscription spots. Rise in Boomerang subscribers forces providers to compete for viewing time.19% of new streaming sign-ups driven by sport content challenges traditional pay TV and cable, pushing Paramount+ and Apple TV+ to top US subscription spots. Rise in Boomerang subscribers forces providers to compete for viewing time.
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