Tag: Audio

Spotify Podcast Ads Surge 40% Globally as Time with Video Content Doubles

Spotify’s 2023 Wrapped report revealed major increases in podcast ads (40%) and video content (48% YoY) driven by Gen Zs, with Multi-format advertising (Video Takeover, Sponsored Sessions and Audio Ads) successful. Listening patterns of Gen Zs and Millennials fluidly changed (+1338% and +357%, respectively), with wellness playlists and podcasts increasing (+492%) amongst Millennials and 45+ demographic experiencing growth.

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Detecting Speech and Music in Audio Content

In this blog post, we will introduce speech and music detection as an enabling technology for a variety of audio applications in Film & TV, as well as introduce our speech and music activity detection (SMAD) system which we recently published as a journal article in EURASIP Journal on Audio, Speech, and Music Processing.

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Whatever Happened to Interactive Audio Ads?

Tech firms are looking to interactive voice ads as the future of advertising. Amazon and Pandora have tried them, but struggled to engage consumers. However, tests in 2019 showed high engagement rates with CTAs, which received 1.5x the success rate of standard audio ads. Other companies like Bayer and Walgreens’ Boots have also used this technology.Tech firms are looking to interactive voice ads as the future of advertising. Amazon and Pandora have tried them, but struggled to engage consumers. However, tests in 2019 showed high engagement rates with CTAs, which received 1.5x the success rate of standard audio ads. Other companies like Bayer and Walgreens’ Boots have also used this technology.

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Entravision Q3 Net Revenue up 14%

Entravision Communications Corp. reported 14% revenue increase in Q3 due to Digital ad growth, offset by decreases in Television and Audio segments. Board approved $0.05 dividend per share payable Dec. 29 to shareholders with record date of Dec.15.Entravision Communications Corp. reported 14% revenue increase in Q3 due to Digital ad growth, offset by decreases in Television and Audio segments. Board approved $0.05 dividend per share payable Dec. 29 to shareholders with record date of Dec.15.

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Max’s Standard No-Ads Plan is Dropping 4K Ultra HD Content, Reducing Concurrent Streams From Three to Two

Max is Warner Bros.’ streaming service for top entertainment. The standard plan will no longer provide 4K content in December and streams are limited to two devices. Customers can upgrade to the Ultimate Ad-Free plan for $19.99 for access to extra 4K titles, Dolby Atmos & Vision content, and up to 100 offline downloads.Max is Warner Bros.’ streaming service for top entertainment. The standard plan will no longer provide 4K content in December and streams are limited to two devices. Customers can upgrade to the Ultimate Ad-Free plan for $19.99 for access to extra 4K titles, Dolby Atmos & Vision content, and up to 100 offline downloads.

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YouTube TV Updates Features, Including Bitrate Improvements and More 5.1 Surround Channels

Subscribe to Philo and get A+E, Discovery, Viacom, Hallmark and more channels for only $20/month after 7-day free trial. YouTubeTV also offers local channels, 32 of the top 35 cable channels & regional sports networks plus NFL Network and Sports Plus add-ons.Subscribe to Philo and get A+E, Discovery, Viacom, Hallmark and more channels for only $20/month after 7-day free trial. YouTubeTV also offers local channels, 32 of the top 35 cable channels & regional sports networks plus NFL Network and Sports Plus add-ons.

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YouTube TV Adds 5.1 Surround Sound Audio to More Channels

YouTube TV recently announced 5.1 surround sound audio for ESPN networks, improving audio quality just in time for NBA season. NHL fans experienced the benefits last night as they watched with improved audio.YouTube TV recently announced 5.1 surround sound audio for ESPN networks, improving audio quality just in time for NBA season. NHL fans experienced the benefits last night as they watched with improved audio.

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Sports and News Boost Broadcast and Cable Viewing in August; Streaming Declines as Kids Head Back to School

August TV viewing increased with broadcast and cable up 1.6% and 1.7%, respectively. Older viewers drove 85% of cable gains, while a return to school impacted streaming usage of kids 2-17. Titles like “America’s Got Talent” and “Big Brother” boosted news and drama genre viewing. Football seasons also fueled sports and news viewing. Despite drop in streaming usage, Disney+ earned the third and fourth most-watched titles. Linear streaming via vMVPD/MVPD apps will be excluded from streaming data as of 2023.August TV viewing increased with broadcast and cable up 1.6% and 1.7%, respectively. Older viewers drove 85% of cable gains, while a return to school impacted streaming usage of kids 2-17. Titles like “America’s Got Talent” and “Big Brother” boosted news and drama genre viewing. Football seasons also fueled sports and news viewing. Despite drop in streaming usage, Disney+ earned the third and fourth most-watched titles. Linear streaming via vMVPD/MVPD apps will be excluded from streaming data as of 2023.

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Is SBS Gearing up for an Advertising Boom?

SBS Audio has rebranded and expanded to provide programming in sixty languages, serving 92% of non-English speaking households. It offers seven live radio stations, podcasts and advertizing opportunities, targeting multicultural and multilingual communities. Meanwhile, Nerly.tv provides free real-time news streaming, music and entertainment from major networks all over the world.SBS Audio has rebranded and expanded to provide programming in sixty languages, serving 92% of non-English speaking households. It offers seven live radio stations, podcasts and advertizing opportunities, targeting multicultural and multilingual communities. Meanwhile, Nerly.tv provides free real-time news streaming, music and entertainment from major networks all over the world.

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Amazon Brings Generative AI to the Fire TV Experience

Amazon has unveiled two new Fire TV Sticks, the 4K Max and 4K, at prices of $59.99 and $49.99 respectively. Both offer improved speeds, Wi-Fi 6E, enhanced voice search and 1.7 GHZ quad-core processor. Fire TV Soundbar also available now at $119.99 with “Continue Watching” row coming later.Amazon has unveiled two new Fire TV Sticks, the 4K Max and 4K, at prices of $59.99 and $49.99 respectively. Both offer improved speeds, Wi-Fi 6E, enhanced voice search and 1.7 GHZ quad-core processor. Fire TV Soundbar also available now at $119.99 with “Continue Watching” row coming later.

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Better Floors for Variable Duration Video and Audio Ads

IAB Tech Lab introduces Duration Floors for pricing structures on creative sizes and types. Public comments open until Oct 6th, 2023. Aim to release in OpenRTB 2.6-202310. All encouraged to contribute to the programmatic interoperability conversation.IAB Tech Lab introduces Duration Floors for pricing structures on creative sizes and types. Public comments open until Oct 6th, 2023. Aim to release in OpenRTB 2.6-202310. All encouraged to contribute to the programmatic interoperability conversation.

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