Tag: AVOD

Study Shows Why “Hybrid” VOD Services Are the Model of the Future

Posted by Scott Favelle | Dec 12, 2022 | Providers |

Superior retention is a major reason that “hybrid” video-on-demand (HVOD) services — the new acronym for streaming apps that offer both ad-free subscription-based/SVOD and ad-supported/AVOD tiers — will be the dominant business...

Magna Global: Local TV Advertising to See Steep Declines as OTT/AVOD Spikes in 2023

Posted by Scott Favelle | Dec 7, 2022 | Advertising |

Hybrid AVOD-SVOD to Drive Major Platforms: Digital TV Research

Posted by Scott Favelle | Dec 7, 2022 | Industry Insights |

Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “We estimate that Netflix will provide its hybrid AVOD-SVOD tier in 85 countries by 2028, with Disney+ in 91 countries, HBO...

AVOD Surge to Drive OTT Revenues to $243BN By 2028

Posted by Scott Favelle | Dec 4, 2022 | Advertising, Industry Insights |

AVOD the Way Forward Says Deloitte in Annual Predictions

Posted by Scott Favelle | Dec 3, 2022 | Industry Insights |

Deloitte is predicting that by mid-2023, all major video subscription services in Europe will have launched an ad-funded tier alongside ad-free offerings. In Germany, Deloitte reports a strong appetite, across all ages, 50 per...