Tag: AVOD

AVOD and FAST Take the Lead: Navigating the New Era of Advertising

StreamTV Insider | Nov 21, 2023 | , ,

Ad-supported streaming services are becoming more popular, offering cheaper and targeted content to consumers. Services like Netflix and Disney are introducing ad-supported subscriptions, alongside advancements in ad-tech to ensure ads are seen, generating more revenue from dual models. Apple is also potentially exploring an advertising product for its service. Interactive T-Commerce ads offer additional income potential.

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Netflix, Pushing Into AVOD Fray, Plans New Ad Formats, ‘crown’ Sponsorship Deals

Variety | Nov 1, 2023 | ,

Netflix is offering title sponsorships to advertisers for series such as “The Crown” and “Squid Game: The Challenge”. Features like “binge ads” and QR codes are included, as well as “moment” sponsorships for holidays, live streams, sports events. Competitors Hulu and Max will similarly offer these features.Netflix is offering title sponsorships to advertisers for series such as “The Crown” and “Squid Game: The Challenge”. Features like “binge ads” and QR codes are included, as well as “moment” sponsorships for holidays, live streams, sports events. Competitors Hulu and Max will similarly offer these features.

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State of Streaming Snapshot: Pinpointing Streaming?s Pricing Pain Points

Streamingmedia | Nov 1, 2023 |

As streaming costs rise, conflicting issues of rising prices, content costs and delivery fees are causing pain points for the industry. In the State of Streaming survey, CapEx was identified as the main concern, alongside improved tech and consumer strategies such as AVOD. Consumers have felt the pricing pinch with Netflix increasing 43%, prompting subscription rate hikes and resurgence of password-sharing methods.As streaming costs rise, conflicting issues of rising prices, content costs and delivery fees are causing pain points for the industry. In the State of Streaming survey, CapEx was identified as the main concern, alongside improved tech and consumer strategies such as AVOD. Consumers have felt the pricing pinch with Netflix increasing 43%, prompting subscription rate hikes and resurgence of password-sharing methods.

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68% of Millennials Likely to Switch to Cheaper Ad-Supported Streaming Tier

Tv Technology | Oct 26, 2023 |

Millennials are key for ad-supported streaming services, spending more than other generations. Over 80% stream TV shows and 85% check phone while watching. 73% of parents have subscribing for kids, 68% subscribed to service. 70% open to cheaper streaming services.Millennials are key for ad-supported streaming services, spending more than other generations. Over 80% stream TV shows and 85% check phone while watching. 73% of parents have subscribing for kids, 68% subscribed to service. 70% open to cheaper streaming services.

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How Does CNN Max Complement Warner Bros. Discovery’s Current Content Strategy?

Streaming Media Magazine | Oct 23, 2023 |

CNN Max, Warner Bros. Discovery’s content partner, provides more day parts to attract users and grow ARPU. It charges a paywall fee, uses Nielsen metrics and AVOD programming for monetization.CNN Max, Warner Bros. Discovery’s content partner, provides more day parts to attract users and grow ARPU. It charges a paywall fee, uses Nielsen metrics and AVOD programming for monetization.

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Is CTV Hitting Maturity?

Adexchanger | Sep 29, 2023 | ,

Insider Intelligence projects that Netflix CPMs will be $47 by the end of this year, far less than the $60 Netflix was asking for when it launched ads in November. Disney+ is due for a less extreme dip, down from $50 CPMs at launch in December to just under $47 by later this year. By contrast, more established AVOD services have gradually bumped up prices to take on the competition.Insider Intelligence projects that Netflix CPMs will be $47 by the end of this year, far less than the $60 Netflix was asking for when it launched ads in November. Disney+ is due for a less extreme dip, down from $50 CPMs at launch in December to just under $47 by later this year. By contrast, more established AVOD services have gradually bumped up prices to take on the competition.

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Global OTT Revenues to Reach $215bn By 2029: Digital TV Research

BroadcastPro ME | Sep 21, 2023 | ,

OTT media revenues are forecasted to reach $215bn by 2029, with the US as the largest market. SVOD will remain key contributor, rising from $108bn in 2023 to $127bn by 2029. However, AVOD is expected to increase quicker, from $39bn to $69bn, impacted by global ad slowdown and delayed hybrid launches.OTT media revenues are forecasted to reach $215bn by 2029, with the US as the largest market. SVOD will remain key contributor, rising from $108bn in 2023 to $127bn by 2029. However, AVOD is expected to increase quicker, from $39bn to $69bn, impacted by global ad slowdown and delayed hybrid launches.

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Hybrid AVOD-SVOD Revenues is to Triple to $20bn By 2029

Digital TV Europe | Sep 19, 2023 | , ,

AVOD and SVOD revenue for Netflix, Disney+, HBO and Paramount+ is predicted to grow to $20bn by 2029, up from current $6bn. Despite slower growth across fewer countries, all four platforms will have equal share of profits.AVOD and SVOD revenue for Netflix, Disney+, HBO and Paramount+ is predicted to grow to $20bn by 2029, up from current $6bn. Despite slower growth across fewer countries, all four platforms will have equal share of profits.

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Parks: Household Spending on Streaming Subscriptions Slumps

Tv Technology | Sep 19, 2023 |

Spending on streaming subscription services has declined 25% to $73/month. 31% of households now use free ad-supported services. Parks Associates and Adeia held a webinar on strategies to create interactive, secure, and enjoyable advertising experiences to engage viewers and attract ad dollars.Spending on streaming subscription services has declined 25% to $73/month. 31% of households now use free ad-supported services. Parks Associates and Adeia held a webinar on strategies to create interactive, secure, and enjoyable advertising experiences to engage viewers and attract ad dollars.

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