BVOD Archives - Today-In.Video

My5 to Merge with Pluto TV

VideoWeek | Nov 7, 2023 | Providers

Pluto TV and My5 will merge in 2024, combining free streamingTV with on-demand content. This will offer personalisation, data for effective advertising, and expansions into other titles, aligning with consumer migration to IP & SVOD services.Pluto TV and My5 will merge in 2024, combining free streamingTV with on-demand content. This will offer personalisation, data for effective advertising, and expansions into other titles, aligning with consumer migration to IP & SVOD services.

“it’s Just Too Expensive”: Netflix Ads One Year After Launch

Mumbrella | Nov 3, 2023 | Advertising, Australia, Providers

On cost per thousand impression, Netflix has been charging around 30% more than Foxtel’s SVOD platform Binge, and around double that of what is being offered by the BVOD platforms, like 10Play, 9Now and 7Plus. “They price themselves very very high compared to everyone else,”On cost per thousand impression, Netflix has been charging around 30% more than Foxtel’s SVOD platform Binge, and around double that of what is being offered by the BVOD platforms, like 10Play, 9Now and 7Plus. “They price themselves very very high compared to everyone else,”

Barb Upgrades API with BVOD, SVOD, Video-sharing and non-TV Device Data

DIGITALTVNEWS | Sep 25, 2023 | VideoTech

Barb upgrades API to include full panel data – BVOD, SVOD, video-sharing and PC, tablet and smartphone views. Get more insights into viewership.Barb upgrades API to include full panel data – BVOD, SVOD, video-sharing and PC, tablet and smartphone views. Get more insights into viewership.

Kurt Burnette: VOZ Streaming, We’re All in This Together

Mediaweek | Sep 18, 2023 | Advertising, Australia, Providers

VOZ Streaming will unify the Australian media landscape by 2024, offering better measurement and privacy-first solutions for TV advertising. All platforms must cooperate to create a comprehensive activation solution which provides better access to audiences and improved accountability.VOZ Streaming will unify the Australian media landscape by 2024, offering better measurement and privacy-first solutions for TV advertising. All platforms must cooperate to create a comprehensive activation solution which provides better access to audiences and improved accountability.

Linear TV Saturates the Same Viewers with the Same Ads: State of Viewership Report

Mumbrella | Sep 2, 2023 | Advertising, Australia

“Advertisers relying on linear to reach audiences should look to BVOD and streaming to engage consumers that have shifted away,” the report recommends.“Advertisers relying on linear to reach audiences should look to BVOD and streaming to engage consumers that have shifted away,” the report recommends.

Media Buyers Wary of VOZ Streaming’s Limitations

Mumbrella | Aug 30, 2023 | Advertising, Australia

VOZ Streaming unifies VOD platforms across major broadcasters and allows for greater consistency in delivering advertising campaigns, however further development is required to make it releavant. Doug Peiffer is leaving OzTAM, while Kayo Sports viewership will be reported through OzTAM.

BVOD is Moving TV “Further & Further Down the Funnel”: the Trade Desk’s Ashton De Santis

B&TB&T | Aug 29, 2023 | Advertising

Advertisers can benefit from combining traditional TV and digital platforms such as BVOD and FAST, gaining mass reach and more individual targeting. Metrics such as brand awareness and conversions can be gauged, while exposure to ads on different media generates performance benefits. Creative should be tailored to ensure maximum reach.

OzTAM Introduces VOZ Streaming for BVOD Trading

AdNews News | Aug 29, 2023 | Advertising, Australia

OzTAM has announced VOZ Streaming, a platform to enable multi-broadcaster programmatic BVOD trading, which will include co-viewing on connected TV sets. Launching by 2024, advertisers will benefit from the scale of free-to-air BVOD services.

Telsyte Oz Streaming Report: Paramount+ Fastest Growing, Netflix Reports First YOY Drop

Mediaweek | Aug 29, 2023 | Industry Insights, Providers

Australians increasingly share SVOD services to save money; Telsyte report showed 5% growth in SVODs (24.6m) and loss for Netflix due to account sharing crackdown. Prime Video closing the gap, with Paramount+ fastest-growing and households allocating more budget for streaming. BVOD & FAST over 10m subscribers each, wanting local content on SVOD platforms.

The Trade Desk’s Ashton De Santis Discusses why Consumers Place Higher Trust in Ads on Linear TV and BVOD

Mediaweek | Aug 28, 2023 | Advertising, Australia, Industry Insights

Total TV and BVOD are gaining popularity, particularly among younger viewers. Advertisers have recognised the benefits of this channel for its data-driven capabilities, brand safety and incremental reach compared to linear TV. Genres such as drama, reality TV and children’s programming are popular on BVOD, offering good ROI opportunities. Advertisers should look to increase investments in BVOD for its potential growth.

Mike Sneesby and Michael Stephenson on Nine’s BVOD Success and Opportunities for Stan

AdNews News | Aug 25, 2023 | Australia, Providers

Nine reported increased revenue for the full year to June, with Stan achieving 12% growth and 2.6M active subscribers. Nine is focused on the digital sector within its Radio business, while Stan will benefit from price increases and US strikes. Nine also noted improved performance in the December quarter.

As TV Advertising Plummets, Only BVOD Stands Out

Mumbrella | Aug 15, 2023 | Advertising, Australia, Industry Insights

TV ad revenue dropped 7.9% in the last year, jumping to 11.8% in the June half. Metro free-to-air plummeted 10.6%. BVOD increased 6.1% to $391 million, demonstrating TV’s value.

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