Tag: compression

8K: History Repeats Itself

Fortunately, this is achievable thanks to new codecs including HEVC, VVC, EVC, LCEVC and AVS3 from China, as well as “smart streaming.” Chinnock explained, “Smart streaming is intended to encourage content to be mastered in 8K and then smartly downscaled to a 4K resolution package with some sort of metadata, distributed in 4K, and smartly upscaled to 8K on reception.

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