Tag: Disney

Box Office, TV Ad Spend Rises, But Not to Pre-Pandemic Levels

Box office revenue rose 22% to $8.1 billion in 2023, but is down 18% from 2019. Media ad spend increased 9.5% to $1.1 billion, half of the previous year. For the five major studios, four experienced spending growth. Top movies include Warner’s ‘Barbie’, Universal’s ‘The Super Mario Bros. Movie’, Sony’s ‘Spider-Man: Across the Spider-Verse’, Disney’s ‘Guardians of the Galaxy Vol. 3’ and Universal’s ‘Oppenheimer’.

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A New Warning Sign for Pay TV Erosion

By 2024, global pay TV penetration is predicted to decline for the first time due to streaming services and expensive US bundles. Other regions like Asia-Pacific and Europe are growing, but by 2025 all areas will be affected, with North America already halving its peak of 84%. Cable companies may use custom bundles, such as Disney/Charter’s, to slow the loss of subscribers.

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AVOD and FAST Take the Lead: Navigating the New Era of Advertising

Ad-supported streaming services are becoming more popular, offering cheaper and targeted content to consumers. Services like Netflix and Disney are introducing ad-supported subscriptions, alongside advancements in ad-tech to ensure ads are seen, generating more revenue from dual models. Apple is also potentially exploring an advertising product for its service. Interactive T-Commerce ads offer additional income potential.

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ESPN App Launches on LG Smart TVs

LG Smart TV owners now have easy access to ESPN with the ESPN App and streaming platform, ESPN+. The app offers 27,000 live sports events per year, plus an on-demand library and original content. Users can also subscribe to the Disney Bundle Trio of ESPN+, Disney+, and Hulu. Availability for 2018 & 2019 models coming soon.

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