Tag: DSP

Amazon to Shutter Ad Server in 4Q 2024

Mediapost | Oct 3, 2023 | ,

Amazon will shut down its ad-serving business in 2024, giving brands and agencies extra time to adapt. Other advertising services, like DSP and Amazon Marketing Cloud, are still running. It’s possible the closure is due to regulatory requirements, lack of traction or to focus on AI/ML tech. Amazon recently updated its privacy policy for ad serving.Amazon will shut down its ad-serving business in 2024, giving brands and agencies extra time to adapt. Other advertising services, like DSP and Amazon Marketing Cloud, are still running. It’s possible the closure is due to regulatory requirements, lack of traction or to focus on AI/ML tech. Amazon recently updated its privacy policy for ad serving.

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Apple’s Expanding Ad Ambitions: a Closer Look At Its Journey Toward a Comprehensive Ad Tech Stack

Digiday | Sep 18, 2023 | ,

Apple is looking to grow its ad tech business by developing a DSP, SSP and ad exchange, hiring 40 senior roles for this purpose. Privacy policies will be a priority, with Apple partnering only with companies that meet its criteria. The project is still in the works but could create more revenue for the company.Apple is looking to grow its ad tech business by developing a DSP, SSP and ad exchange, hiring 40 senior roles for this purpose. Privacy policies will be a priority, with Apple partnering only with companies that meet its criteria. The project is still in the works but could create more revenue for the company.

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Programmatic Remains Murky But Transparency Costs Extra, ANA Report Finds

Advertising Age | Aug 4, 2023 |

The Kroll report reveals marketers lack visibility into supply chain contract terms. Complete transparency has costs that some can’t afford and require a reconciliation system and analysis. Marketers may not always be aware of common and legal agency principal practices of reselling media. Log file access is also difficult because different formats create millions of lines of code.

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Following Q2 Earnings Report Netflix Facing Uphill Climb for Building Ad Revenue

Jul 25, 2023 |

Following Q2 Earnings Report, Netflix reported modest-at-best growth of its ad-supported subscription tier. Key issue is reach, as 1.5 million subscribers is insignificant from a brand advertising point of view. To build ad revenue, the platform needs to provide value to advertisers by proving a unique, premium audience and making buying easy. Long-term prospects remain unclear.

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