Tag: e-sports

The TV Viewership Shift and What it Means For Advertisers

As part of  IAB UK’s Guide to Digital Innovation 2020 , Samsung Ads look at changing TV viewing habits and draw on latest research to explore how advertisers can utilise this data to inform Connected TV strategies. Television today is practically unrecognisable from what it was even 10 years ago. In the UK, a few choice channels expanded into countless numbers of services. Termed the ‘golden a[…]

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