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Posted by Scott Favelle | Oct 28, 2022 | Advertising |
Judging by the latest earnings update from Google, Facebook et al it’s clear that the end is near for this blockbuster chapter of growth for digital advertising. “Giant companies like the platforms can only continue to grow...
Read MorePosted by Scott Favelle | Oct 18, 2022 | Providers |
Rua Aguete, who will present the findings at MIPCOM on Tuesday, said that on social media platforms, the time spent viewing video content had increased by nine minutes in 2021 to an average of 60 minutes per-person per-day...
Read MorePosted by Scott Favelle | Sep 26, 2022 | Legal |
The call from the 16 chief executives comes as the European Commission prepares to launch a consultation into whether technology companies such as Google, Facebook, Netflix and Microsoft should be made to pay some of the soaring...
Read MorePosted by Scott Favelle | Jul 25, 2022 | Advertising, Vendors |
Roku, Comcast, Google, The Trade Desk … if there was a company with a streaming video ad tech stack and sales infrastructure, Netflix wanted to hear their pitch (in recent weeks executives at Google and Comcast were under the...
Read MorePosted by Scott Favelle | May 2, 2022 | Advertising, Providers |
Dubbed Peacock Ad Manager, it enables advertisers to set up ad campaigns that run on desktops, mobile devices and connected TVs. The idea for the ad server is to make buying Peacock ads similar to how small- and medium-size businesses order ads online, especially on the major platforms like Google and Facebook, which also have self-serve ad managers.
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