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Posted by Scott Favelle | Jan 17, 2023 | Advertising |
NEW YORK —IAB Tech Lab, the global digital advertising technical standard-setting body, has laid out its key priorities and roadmap for 2023, with a product roadmap that includes consumer privacy, addressability and privacy...
Read MorePosted by Scott Favelle | Dec 7, 2022 | Advertising, VideoTech |
IAB Tech Lab’s guidelines require that ads be attached to videos that a viewer requested to watch and play with the sound on by default to qualify as in-stream inventory. “We think the change is going to be good for both...
Read MorePosted by Scott Favelle | Dec 7, 2022 | Advertising, VideoTech |
An often overlooked source of friction, however, lies in the lack of standardized metadata when it comes to transacting on signals like content; specifically, the manner in which program-level information is structured and...
Read MorePosted by Scott Favelle | Dec 1, 2022 | Advertising, Australia |
The Australian digital advertising market has reached $3.455 billion in the latest quarter – an increase of 6.5% in the same period in 2021, an IAB and PwC report found. Classified advertising held 19% share of spend ($644...
Read MorePosted by Scott Favelle | Nov 11, 2022 | Advertising |
NEW YORK —At a time when advertisers, media companies and TV players are struggling with outdated measurement systems that poorly measure viewing and the performance of ads across platforms, IAB Tech Lab, the global digital...
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