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Posted by Scott Favelle | Feb 8, 2023 | Industry Insights |
When a program is available simultaneously on a subscription video on-demand (SVOD) streaming service and a live TV channel, adult U.S. SVOD viewers are on average more than twice as likely to prefer the former option. Only...
Read MorePosted by Scott Favelle | Feb 2, 2023 | Advertising |
Posted by Scott Favelle | Feb 1, 2023 | Providers |
Homes reached by TV channels from Comcast-owned NBCU have faired a little better thanks to the growth of vMVPDs like YouTube TV and Sling TV. Jeff Shell, NBCU’s CEO, thinks Peacock’s freemium model (providing free and paid tiers...
Read MorePosted by Scott Favelle | Jan 16, 2023 | Content, Providers |
Posted by Scott Favelle | Dec 5, 2022 | Advertising, Australia, Industry Insights |
Linear grew by 3% this year to reach 4.6 billion (A$6.2 billion), a significant drop from 2021’s 14% growth, as the format tries to restore itself to pre-COVID ad volume. As the category spend grew by 9% to reach $12.1 billion...
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