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Posted by Scott Favelle | Mar 22, 2022 | Advertising |
While weak performance of linear TV platforms has resulted in marketers shifting to other media, only around 50% to 60% of those budgets are going to new, associated premium video-on-demand advertising (AVOD) platforms —...
Read MorePosted by Scott Favelle | Feb 23, 2022 | Advertising, Industry Insights |
The study also generally shows high percentages for advertising “irrelevance” on linear TV, although in the U.S. this was lower than most European countries, with a 46% score compared to 70% in the U.K., Germany (73%); Denmark...
Read MorePosted by Scott Favelle | Feb 7, 2022 | Advertising, Vendors |
TVSquared’s analytics cover 100 million households globally, essentially doubling Innovid’s CTV reach covering 95 million homes in the US, said Jo Kinsella, president of TVSquared. “We decided to join forces with linear because...
Read MorePosted by Scott Favelle | Jan 24, 2022 | Industry Insights |
Posted by Scott Favelle | Dec 13, 2021 | Advertising, Providers |