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Posted by Scott Favelle | Nov 1, 2021 | Advertising |
One, we will have to de-silo the streaming and linear world, and truly integrate offerings around a more holistic, multichannel notion of “TV” bridged, bought, packaged, sold and measured by content, audiences and outcomes, not...
Read MorePosted by Scott Favelle | Oct 14, 2021 | Advertising, Industry Insights |
Posted by Scott Favelle | Oct 2, 2021 | Advertising |
Data-driven linear television (DDL) is gaining momentum, while programmatic connected TV’s (CTV) growth is being restrained somewhat by perhaps-outdated perceptions, according a survey of television buyers by Xandr, AT&T’s...
Read MorePosted by Scott Favelle | Sep 29, 2021 | Providers, Vendors |
The top-performing ads frequently reach audiences in the high tens of thousands ; research from industry body Thinkbox suggests that linear television is seen as a trusted and reliable medium for advertising, one that has...
Read MorePosted by Scott Favelle | Jul 14, 2021 | Advertising, Vendors |
Building on Xandr’s leading forecasting capabilities, Yield Analytics’ converged inventory analysis unifies audiences and ad systems across linear addressable and OTT so sellers can maximize total yield and enable buyers to...
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