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Posted by Scott Favelle | May 2, 2022 | Industry Insights |
The “State of Pay TV, OTT & SVOD 2022” from Horowitz reports that traditional pay TV penetration rates continue to drop dramatically, with only half (51%) of TV content viewers in the U.S. subscribing to a traditional...
Read MorePosted by Scott Favelle | Apr 25, 2022 | Providers, Sports |
Similarly, Needham analyst Laura Martin strongly believes that the streamer will not win the streaming wars unless it adds sports and news. By implication, the historical content conglomerates that own live sports rights and...
Read MorePosted by Scott Favelle | Apr 21, 2022 | VideoTech |
Apple is pushing HTTP Live Streaming (HLS), MPEG-Dash is gaining a lot of traction, and CMAF is an attempt to solve the issues inherent in the other two formats. Given that there is no solution on the horizon to reduce format...
Read MorePosted by Scott Favelle | Apr 19, 2022 | VideoTech |
In this study, videos were encoded at different bitrates using a first-generation HEVC ASIC-based live encoder, and the perceived quality was evaluated through a subjective experiment. We asked Spin Digital’s Mauricio what...
Read MorePosted by Scott Favelle | Apr 19, 2022 | Advertising |
Live sports accounted for over 20% of TV ad impressions in Q1 as brands flocked to events like the Olympics, Super Bowl and March Madness and films returned with a bang as theatrical release impressions climbed by over 100%...
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