In Africa, Netflix is losing its market leader status as Showmax claims a 40% share of the streaming market. Despite investing millions on local content, subscription growth remains stagnant. However, a recent 6.8% increase in subscriptions has generated $135 million revenue for Netflix. Challenges such as limited credit and debit card penetration limit further growth.
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MultiChoice, operator of DStv pay-TV system, has lost 486k subscribers in South Africa this year, bringing total #s to 8.629 million. It blames economic pressures and competition for decline.
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MultiChoice sees 5% revenue decrease, impacted by loadshedding and non-paying customers. Subscribers for Showmax up 13%. Irdeto acquired new customers and DStv Insurance premiums up 31% YoY. Relaunch of upgraded App and product suite powered by SuperSport will occur in February 2024.
Read MoreShowmax’s migration onto the global Peacock streaming platform means it’s ready to scale, and scale fast.
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A ZAR1.7 billion loss was absorbed from weak currency trends despite profit increasing 7-12%. Showmax relaunch cost an extra ZAR0.5 billion and investments increased 16%. Losses on Nigerian cash remittances excluded, trading profit and core headline earnings per share will drop.
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Netflix in Africa has seen rapid growth with price cuts and partnering with telcos, filmmakers, and pay-TV operators. They lowered prices by 60% in 2021 to focus on growth. Subscriber numbers have increased but competition from Showmax has diluted Netflix’s market share. Revenue is forecast to reach $172m by 2028.Netflix in Africa has seen rapid growth with price cuts and partnering with telcos, filmmakers, and pay-TV operators. They lowered prices by 60% in 2021 to focus on growth. Subscriber numbers have increased but competition from Showmax has diluted Netflix’s market share. Revenue is forecast to reach $172m by 2028.
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Max streaming service from Warner Bros. Discovery launches in 22 European countries, spring 2021 including Eurosport, HBO & Discovery+. Made profit in H1 2020, while other streamers still losing money but adopting more rational approaches.Max streaming service from Warner Bros. Discovery launches in 22 European countries, spring 2021 including Eurosport, HBO & Discovery+. Made profit in H1 2020, while other streamers still losing money but adopting more rational approaches.
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By 2030, Asia is forecast to have the most fixed line subscribers, while Europe and US will have higher FTTP market share. Africa may be mobile-dominant, but all markets are expected to offer gigabit-capable fixed broadband services.By 2030, Asia is forecast to have the most fixed line subscribers, while Europe and US will have higher FTTP market share. Africa may be mobile-dominant, but all markets are expected to offer gigabit-capable fixed broadband services.
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We optimized Android TV app features, identified user experience issues, and conducted an overhaul to improve user-friendliness and performance. After A/B testing and improving design and product resources, we achieved a better UX and more favorable reviews.We optimized Android TV app features, identified user experience issues, and conducted an overhaul to improve user-friendliness and performance. After A/B testing and improving design and product resources, we achieved a better UX and more favorable reviews.
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StarzPlay has launched a free-to-play fantasy sports game offering real prizes, such as STARZ$ and Serie A match tickets. Hosted on AWS Skale Network for optimized performance and user experience.
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African SVOD is predicted to rapidly grow in the next decade, with Netflix leading at 7.55 million subscribers and Showmax following closely at 4.4 million. Local player access to NBCUniversal, Sony Pictures and HBO content will help almost triple their subscribers by 2029. This growth will bring total African SVOD subscriptions to 18 million.
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