Tag: Netflix
Streaming Giants Set to Be Forced Into Investing in More Australian Content
Posted by Scott Favelle | Jan 29, 2023 | Australia, Content, Legal |
The Australian Federal Government is set to impose new rules on streaming giants such as Netflix, Disney, and Amazon Prime, requiring them to invest in local Australian content. The Australian screen industry has been advocating...
Read MoreNetflix’s New Chapter
Posted by Scott Favelle | Jan 23, 2023 | Providers |
The simplified story of Netflix’s founding starts with Reed Hastings grumbling over a $40 late charge from Blockbuster, and ends with the brick-and-mortar giant going bankrupt as customers came to prefer online rentals from...
Read MoreReport: Viewers Taking 52% Longer to Pick what to Watch Than in 2019; Content Discovery Key to Streaming Success
Posted by Scott Favelle | Jan 23, 2023 | Industry Insights |
The research found that in September 2022, across a variety of streaming services, there were a massive 778,000 titles available to be watched. Between Netflix’s recent investment in international content leading to an explosion...
Read MoreGroupM: ‘It’s Realistic’ Netflix Will Become a Top 25 Ad Seller
Posted by Scott Favelle | Jan 23, 2023 | Advertising, Providers |
While Netflix management did not disclose explicit ad-revenue figures in their earnings call late last week, GroupM’s Kate Scott-Dawkins noted they estimated that advertising would be “greater than 10%” of total revenues. Based...
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