NBCUniversal’s Peacock streaming service offers exclusive TV, movies, sports coverage and more from $5.99+/month. Recent changes to the content navigation streamlining “Watch,” “Resume,” “More Info” and “More Episodes” prompts led to a rise in subscribers from 9 million to 28 million.
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Streaming revenue increased 4% in Q3 2023, reaching $66B. Netflix led at 51%, with domestic avg. rev./subscriber at $10.68/mo. Growth is projected to rise to $76.9B in 2024 and $85.7B in 2025, though subs. growth will slow to 5%. Peacock gained 17% in Q3 while 70% of net adds are from international markets.
Read MoreNBCUniversal’s Peacock increased its movie library by 420%, Apple TV+ grew its episodic titles 309%. Warner Bros. Max was up 12%, Netflix 6% while Prime Video decreased movies by 18% with TV shows dropping 1%. Apple TV+ attracted 28 million subscribers across 51 titles after 14 months.
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Netflix and Amazon Prime Video lead streaming services in average subscriber tenure at 55 and 50 months, respectively. Hulu has a notable 3-year tenure, while Starz, Paramount+, Disney+, Max and Apple TV+ last slightly under 2 years. Peacock is the shortest, averaging 1 year. Consolidation may affect churn rate, but its effect is limited.
Read MoreShowmax’s migration onto the global Peacock streaming platform means it’s ready to scale, and scale fast.
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Peacock and Paramount+ are streaming services with live sports, library content and focus on profitability. They offer subscription options, such as $20 savings for Paramount+ and exclusive library from NBCUniversal for Peacock. These services could be acquisition targets for Disney+ or Netflix, but live sports is a great complement to their less flashy original series.
Read MoreTV ad/promo spend and impressions for premium streaming platforms rose 5%, totaling $192.7M. NFL+ led with $37.8M, while Disney Bundle + Max increased significantly. Amazon Prime Video and Hulu+Live TV stayed the same, but Paramount+ and Peacock dropped.
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Evaluate streaming subscriptions and only pay for what you watch. Look out for discounts with phone plans and don’t keep services if you’re not using them. Unsubscribe and resubscribe as needed.
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Comcast reported losses, propelling Peacock’s streaming service competition with sports rights for NFL, MLB, Premier League, Olympics, Big Ten, NASCAR and Amazon’s Thursday Night Football. Warner Bros.’ Bleacher Report & YouTube TV also leveraging live sports to gain viewers. Netflix produced their own event, The Netflix Cup, to avoid spending additional money.
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Disney now owns Hulu, allowing them to use it to create original content, use intellectual property, and potentially add Peacock titles. This strengthens Bob Iger’s media acquisitions and enables Disney either to gain power over competitors or benefit financially from future sales.Disney now owns Hulu, allowing them to use it to create original content, use intellectual property, and potentially add Peacock titles. This strengthens Bob Iger’s media acquisitions and enables Disney either to gain power over competitors or benefit financially from future sales.
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Comcast could use its Hulu money to compete for NBA broadcasting rights, merge with other streaming platforms, purchase Lionsgate’s movie studio and invest in Peacock. Peacock offers original shows, movies, classic TV, live sports, news, entertainment and reality tv for $5.99+/month. It includes a Dick Wolf library and Hallmark channels.Comcast could use its Hulu money to compete for NBA broadcasting rights, merge with other streaming platforms, purchase Lionsgate’s movie studio and invest in Peacock. Peacock offers original shows, movies, classic TV, live sports, news, entertainment and reality tv for $5.99+/month. It includes a Dick Wolf library and Hallmark channels.
Read MoreRoku reported 78.5M active user accounts in Q3, up 16%. Streaming hours rose 22%, Platform and Device revenues grew 18% and 33% respectively. Features such as personal channel ordering and browsing streamlining were added. TV streaming share competing with Paramount+, Peacock, Max; net losses skyrocketed 138% to $350M on revenue of $912M.Roku reported 78.5M active user accounts in Q3, up 16%. Streaming hours rose 22%, Platform and Device revenues grew 18% and 33% respectively. Features such as personal channel ordering and browsing streamlining were added. TV streaming share competing with Paramount+, Peacock, Max; net losses skyrocketed 138% to $350M on revenue of $912M.
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