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Posted by Scott Favelle | Sep 4, 2022 | Industry Insights |
Free ad-supported streaming television (FAST) services are all the rage as content providers and distributors look for any way to squeeze profits from streaming video, and though there is a danger that too much of a good thing...
Read MorePosted by Scott Favelle | Aug 1, 2022 | Providers |
NBCUniversal-owned streaming service Peacock saw its paid subscriber numbers stall at around 13 million in the second quarter of this year, while parent company Comcast also failed to add domestic broadband customers for the...
Read MorePosted by Scott Favelle | Jul 28, 2022 | Providers |
And while Peacock’s business model relies less on paid subs than advertising supported by a larger volume of viewers who sign up for the free tier, Peacock also saw its total monthly active accounts (MAAs) decline by 1 million,...
Read MorePosted by Scott Favelle | May 22, 2022 | Industry Insights |
While Netflix’s downfall has raised speculations about if the SVOD (subscription video on demand) industry has peaked and is beginning a downward trend, new Antenna data supports the contrary. In comparison, in 2019, when the...
Read MorePosted by Scott Favelle | May 22, 2022 | Advertising, Providers |
Ampere Analysis assessed the suggested amount of advertising as similar to other AVOD services, with Discovery, Peacock and HBO Max offering 4-5 minutes of ads per hour. Ampere estimated that each ad-supported Hulu subscriber...
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