Tag: Peacock

Peacock Showcases Two New Streaming Ad Formats At NewFronts

Posted by Scott Favelle | May 2, 2022 | Advertising, Providers |

Peacock Unveils Updated User Interface, Menu Options

Posted by Scott Favelle | May 2, 2022 | Providers |

How Peacock Plans to Go After Facebook and Google Advertisers

Posted by Scott Favelle | May 2, 2022 | Advertising, Providers |

Dubbed Peacock Ad Manager, it enables advertisers to set up ad campaigns that run on desktops, mobile devices and connected TVs. The idea for the ad server is to make buying Peacock ads similar to how small- and medium-size businesses order ads online, especially on the major platforms like Google and Facebook, which also have self-serve ad managers.

Peacock Adds 4M Subs in Q1 2022

Posted by Scott Favelle | May 2, 2022 | Providers |

PHILADELPHIA —Despite Peacock having its best quarter yet, adding 4 million paid subscribers, Comcast reported that NBCUniversal’s streaming service reported an EBITDA loss of $456 million on revenue of $472 million in Q1 2022....

Comcast Boosts Peacock, Goes After Roku in Risky Charter JV

Posted by Scott Favelle | May 2, 2022 | Devices, Providers |

The company lost 512,000 video subscribers versus a decline of 373,000 last quarter. As the decline in Comcast’s traditional video business accelerates, the company is switching its attention to two streaming efforts.