When purchasing a TV, Smart TV functionality is important. Streaming TV is popular, with 56% of users streaming daily; Smart TV penetration growing due to a 6.6 year replacement cycle. Smart TV apps are more likely to be used than those via set-top boxes or streaming devices.
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Streaming services saw a 20.7% increase in consumer spending, leading to $1.6 billion net gain. Pay-TV spending declined 6%, creating market opportunity for streaming giants such as Netflix, Amazon and Apple. Despite the surge in revenue, profitability may suffer under greater costs and customer service needs than traditional pay-TV. Global expansion is necessary to sustain long-term success.
Read MoreSports organizations can maximize profits and better engage with fans by using dynamic pricing in their OTT platforms. This includes tailoring prices to user engagement, demand, and loyalty, as well as tiered subscriptions, in-app purchases, pay-per-view, and advertising partnerships. Win-win solutions benefit both the organization and the fan.
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Global streaming revenues are estimated to grow 14% in 2023, but the rate is decreasing. Netflix dominates with 51% of D2C revenue and highest ARPU ($16.29/month). Max is second ($14/month), Hulu third ($12.11/month). Domestic ARPU is expected to rise 0.3-8.8%, due to subscription fees and better ad delivery, by 2024.
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By 2024, global pay TV penetration is predicted to decline for the first time due to streaming services and expensive US bundles. Other regions like Asia-Pacific and Europe are growing, but by 2025 all areas will be affected, with North America already halving its peak of 84%. Cable companies may use custom bundles, such as Disney/Charter’s, to slow the loss of subscribers.
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Movistar will increase the price of their Movistar Max plan from €57.90 to €59.90 in January 2024. The move is to enhance coverage, quality and offer consumers a better deal.
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Pay-TV subscriptions are declining, with 1.07bn predicted to drop to 1.01bn by 2028. Meanwhile, online video subscriptions are increasing,, reaching 2.16bn by the same time. To cope with high prices, ad-supported online revenue is projected to grow by 73% to $305bn in 2028. ARPU for online video is slowing due to churning, but this could shift to online video’s favor before 2030.
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Australians are reducing different forms of entertainment spending due to high living costs. Average monthly spend on these activities decreased from $62 in 2022 to $57 in 2023. Consumers are cutting back on subscriptions and being more price conscious when choosing services.
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MultiChoice sees 5% revenue decrease, impacted by loadshedding and non-paying customers. Subscribers for Showmax up 13%. Irdeto acquired new customers and DStv Insurance premiums up 31% YoY. Relaunch of upgraded App and product suite powered by SuperSport will occur in February 2024.
Read MoreLiberty Global is making strategic investments in edge computing and planning up to $1 billion of disposals in 2020, while simplifying their equity story and taking the company private. VMO2 is increasing prices and Sunrise/UPC are merging in Switzerland. DOCSIS 4.0 upgrades may be implemented in the Netherlands. Liberty will look at how to value its operating companies and allocate capital effectively.
Read MoreFAST services, vMVPDs and OTA are expanding quickly, with 8.8 million switching from traditional pay TV to other options. SVODs gained 1.6 million subscribers, while Smart TVs and UltraHD help drive the shift away from pay-TV. However, industry price woes may stall growth.
Read MoreLocal TV stations form group to get FCC to reclassify YouTube TV and Hulu as cable providers, raising user prices to increase affiliate revenues. Fate remains in the hands of the FCC.
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