Tag: Privacy

Californians Could Opt Out of AI in Proposed Privacy Rules

Meta Quest 3 is the ultimate 2023 VR headset, with accessories like bigger battery, head strap, facial interface, charging dock, carrying case, safety mat and link cable from leading brands. ProxiMat’s anti-fatigue foam floor mat adds tactile feedback. Oculus’ standalone headset connects to PC for more gaming, while Logitech G333 earphones upgrade audio. Experts recommend best consumer electronics.

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Supporting the IAB’s Global Privacy Platform

The Global Privacy Platform allows publishers to comply with US privacy laws. Ad Manager supports GPP for California, Virginia, Colorado and Connecticut. For minors, requests must be tagged if specific criteria are met.The Global Privacy Platform allows publishers to comply with US privacy laws. Ad Manager supports GPP for California, Virginia, Colorado and Connecticut. For minors, requests must be tagged if specific criteria are met.

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IAB Tech Lab and IAB Legal Affairs Council Announce New Privacy Implementation & Accountability Task Force to Address…

The IAB Task Force and Legal Council aim to improve privacy tech standards, create best practices, and foster innovation through the Privacy Implementation & Accountability Task Force (PIAT). The Council also works to enhance legal engagement between IAB Members’ in-house counsel, as well as promote effectiveness in interactive media contracts and stakeholder education.The IAB Task Force and Legal Council aim to improve privacy tech standards, create best practices, and foster innovation through the Privacy Implementation & Accountability Task Force (PIAT). The Council also works to enhance legal engagement between IAB Members’ in-house counsel, as well as promote effectiveness in interactive media contracts and stakeholder education.

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General Availability and Supporting Scaled Testing

Chrome is introducing Privacy Sandbox APIs to enhance user privacy and give businesses the needed tools. Developers are encouraged to implement and test these new features. Third-party cookies will be depreciated in Q1 2024, with simulations available in Q4 2023. We look forward to collaboration to transition to a more private web.Chrome is introducing Privacy Sandbox APIs to enhance user privacy and give businesses the needed tools. Developers are encouraged to implement and test these new features. Third-party cookies will be depreciated in Q1 2024, with simulations available in Q4 2023. We look forward to collaboration to transition to a more private web.

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Ad Tech M&A is Still in the Doldrums, But There Are A Few Bright Spots

M&A activity in digital media and marketing is down due to uncertainty, but ad tech M&A saw some deals in Q3. Companies are preparing for the end of third-party cookies, with startups emerging as potential acquisition targets. GDPR led to an influx of identity-focused deals.M&A activity in digital media and marketing is down due to uncertainty, but ad tech M&A saw some deals in Q3. Companies are preparing for the end of third-party cookies, with startups emerging as potential acquisition targets. GDPR led to an influx of identity-focused deals.

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Adopting SDA in a Privacy-Centric World

Seller Defined Audiences (SDA) allows advertisers and publishers to transact on 1st-party data, allowing user-level signals and non-user-level inventory required for monetization. Exchanges must package, market and sell this data for a privacy-safe future while sustaining their business model.Seller Defined Audiences (SDA) allows advertisers and publishers to transact on 1st-party data, allowing user-level signals and non-user-level inventory required for monetization. Exchanges must package, market and sell this data for a privacy-safe future while sustaining their business model.

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Content, Not IP Addresses, Should Be the Focus of CTV Targeting

The CTV industry needs regulation and standardization to protect content control. Content-based targeting, instead of audience-based tracking, can help maintain data privacy standards while tracking what audiences are watching.The CTV industry needs regulation and standardization to protect content control. Content-based targeting, instead of audience-based tracking, can help maintain data privacy standards while tracking what audiences are watching.

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Privacy Act Changes Aren’t “Mere Reiteration of GDPR”

Mark Dreyfus announced a reform of The Privacy Act, introducing updates such as removing the small business exemption and notifying customers in data breaches. It expands definitions, introduces a “fair and reasonable” test and a Children’s Online Privacy Code. Complying with one doesn’t guarantee compliance with the GDPR.Mark Dreyfus announced a reform of The Privacy Act, introducing updates such as removing the small business exemption and notifying customers in data breaches. It expands definitions, introduces a “fair and reasonable” test and a Children’s Online Privacy Code. Complying with one doesn’t guarantee compliance with the GDPR.

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Industry Relief as Privacy Act Shake-up Leaves Targeting and Direct Marketing Alone, for Now

The Australian Government has declined major changes to targeted advertising, with some regulations for children’s ads. A statutory tort for serious privacy invasions is set to be introduced next year, with guardrails to protect media organisations.The Australian Government has declined major changes to targeted advertising, with some regulations for children’s ads. A statutory tort for serious privacy invasions is set to be introduced next year, with guardrails to protect media organisations.

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