Samba TV: Movie Streaming Access Appears to Undercut VOD Consumer Spending

Chris Pratt headlines Guardians of the Galaxy Vol. 3 (Photo courtesy of Marvel Studios), generating 1.3 million U.S. households streaming on Disney+ and 482,000 U.S. households watching on other platforms in the first five days. VOD prices suggest incremental revenue of more than $9.6 million for PVOD transactions. Gen Z and younger millennial households over-indexed viewership on Disney+.

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M&E Journal: PVOD is Here to Stay

As the virtual lifestyle becomes synonymous with the new normal, the trend towards premium video on demand (PVOD) has expedited its prominence in the digital world with blockbusters and mid-budget … Continue reading M&E Journal: PVOD is Here to Stay →

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