Under the Hood of Server-Side Ad Insertion (Ssai) – the Challenges of Implementing Ad Monetization Technologies

As the demand for video streaming escalates, so does the cost associated with maintaining and delivering high-quality content to viewers. Broadcasters, OTT Platforms, and any industry streaming video over the Internet are actively seeking robust monetization strategies to sustain and expand their businesses. While Subscription Video On Demand (SVOD) and Transactional Video On Demand (TVOD) models meet the needs of certain companies, the Advertising Video On Demand (AVOD) model has emerged as the go-to choice for growth without burdening subscribers with high additional costs. AVOD allows content providers to engage a wider audience by offering free or lower-cost access to their video libraries while being subsidized by advertisements. Ad Insertion is then the key technical component to enable this, and two options are available to implement this model successfully: Server-Side Ad Insertion (SSAI) and Client-Side Ad Insertion (CSAI). IIn this blog, we will focus on SSAI, how it wor…

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Server-Side Vs. Client-Side Ad Insertion: Which Side Are You On?

Server-Side vs. Client-Side Ad Insertion: Which Side Are You On? Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel , is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad views will be consumed. In the U.S., FAST channels account for 50% of OTT views, and 30% of total ad views. CTV continues to be one of the fastest-growing segments for media advertising overall. There are two broad categories of CTV ad insertion : Server-side (SSAI) and Content-side. We’ve had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but the uptick in FAST viewing is changing the conversation for many stakeholders in the current media landscape. Effective ad delivery is far from a one-side-fits-all proposition these days. “Connected TV really took off and you saw the fragmentation of the landscape and the differ…

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