AVOD Platforms Look Set For Meteoric Rise in the USA, Complementing SVOD, According to Ampere[…]

Q3 figures show that 17% of Internet users in the U.S. used one or more AVOD services in the prior month, up from 13% in Q3 2019. Almost one in five AVOD viewers live in households with annual earnings of less than $15,000 per year. The rise of AVOD has been spearheaded by Fox-owned Tubi, whose catalogue size is larger than that of Netflix, with more than five times as many movies. Large and diver[…]

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AVOD is a Smart Addition to Media Plans, Says VAB After Consumer Study

People of all ages and demographic groups have become more comfortable using streaming services, especially those that are advertiser supported, making AVOD a smart addition to media plans. So says VAB, the U.S.-centric trade organisation focused on helping marketers optimise their media strategies, and whose members include Cox Media, Discovery Communications, Disney/ABC Television Group, Spectru[…]

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‘TV Will Never Be the Same’ After Addressability: Comscore’s Carol Hinnant

Buyers and sellers of media increasingly talk about a “common currency” that helps to unify the measurement of audience exposure among traditional channels like linear television and newer digital platforms. Metrics that make comparisons of ad impressions more meaningful are becoming a reality, helping to support the ongoing growth in addressable advertising. “TV as we […]

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