Tag: Upfronts

Half of Buyers Say Addressable TV Played Role in Upfronts

MediaPost | Sep 14, 2023 |

47% of advertisers and agency execs said addressable TV was important for 2023-2024 upfront negotiations. 75% of marketers are using addressable TV ads in their plans, up from a year ago. Major distributors Altice USA’s A4 Advertising, Charter Communications’ Spectrum Reach, Comcast Advertising, Cox Media, DirecTV Advertising and Dish Media all participate in Go Addressable.47% of advertisers and agency execs said addressable TV was important for 2023-2024 upfront negotiations. 75% of marketers are using addressable TV ads in their plans, up from a year ago. Major distributors Altice USA’s A4 Advertising, Charter Communications’ Spectrum Reach, Comcast Advertising, Cox Media, DirecTV Advertising and Dish Media all participate in Go Addressable.

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Mark Frain on BINGE, the Ad Market and a Streaming Future

AdNews News | Sep 11, 2023 | , ,

Foxtel Media embraces IP delivery and looks to unshackle from traditional linear TV trading data metrics. They implement flexible office attendance to improve creativity, while utilizing OzTAM’s VPM services to report minutes viewed of programming. BINGE ad inventory is also set to open, with 3.1 million subscribers and 49% digital advertising growth. Upfronts on October 26 will reveal new brand opportunities.Foxtel Media embraces IP delivery and looks to unshackle from traditional linear TV trading data metrics. They implement flexible office attendance to improve creativity, while utilizing OzTAM’s VPM services to report minutes viewed of programming. BINGE ad inventory is also set to open, with 3.1 million subscribers and 49% digital advertising growth. Upfronts on October 26 will reveal new brand opportunities.

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Programmers Are Zeroing in on FAST

Jul 28, 2023 |

Streaming services are using free, ad-supported TV (FAST) to bring more viewers into ad-supported video-on-demand (AVOD) for increased ad revenue and potential paid subscriptions. Major streamers as well smaller programmers are pushing FAST channels on popular distribution sites like Amazon and Roku. With FAST acting as an onramp to AVOD, it presents a good opportunity for content publishers to increase monetization of content.

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